city guides web 2.0
Post on 17-Aug-2014
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Web 2.0
Content AggregationGuides and Reviews
“City Guides”
Enayath SheikhKartiksinh Sarvaiya
Shikha Gupta
Agenda
Products / ServicesParticipantsWeb 2.0 Tools and TechnologyPlayersDemographicsWeb 2.0 tools DifferentiationIndian ScenarioFuture Trends
Products / Services
Participants
Transition
Web 2.0 Tools and Technology
Players
Craigslist.org An online community service featuring classified
ads and forums. Founder: Craig Newmark Year of inception: 1995 Presence: 500 cities in 50 countries Operating expenses for 2008: $7.5 Million Value of the company:$2.4B eBay owns 25% stake in Craigslist
Source: Alleyinsider.com
Revenue Source
Paid Job posting ads in select cities 75$ per ad for the SFBA $25 per ad NY, LA, San Diego, Washington
D.C, Boston, Seattle, Chicago, Portland and Oregon.
Apartment listing only in New York City $10 per ad
Growth
Source: Alleyinsider.com
Demographics
Source: quantcast.com
Citysearch.com An online city guide which taps community
voice and reveals honest and current insights on local businesses and services on everything from martinis to mechanics.
Founder: Bill Gross Year of inception: 1995 Revenue model:
Pay per click on add Pay for Performance Other sources
Owned by – Interactive Corp
Source: quantcast.com
Demographics
Yelp.com Yelp is an online urban city guide that helps people find cool
places to eat, shop, drink, relax and play, based on the informed opinions of a vibrant and active community of locals in the know
Ownership : Privately held Co-founders : Jeremy Stoppelman(CEO) and Russel
Simmons(CTO) Founded in : July, 2004 Current funding : $ 31 M Current Value : $ 200 M Revenue Model
Advertisements Yelp store (Apparels)
Source: Alleyinsider.com
Source: quantcast.com
Demographics
Demographics Craigslist Citysearch Yelp
Traffic Rank 11 87 79
Traffic Count 1.13 Bn 9.9 Mn (US only) 11.3 Mn
Major visitors US US US
Gender Male-Female (Both) More Female Male-Female
(Both)
Age 18-49 18+ 18-49
Education College Grads College Grads College Grads
Economic Strata More Affluent Affluent More Affluent
Web 2.0 tools
Chats
Blogs
Communities
Forums
Mobile
RSS
Rating
Comparison
No. of employees 25 Around 75 Around 50
Revenue $ 81 M $ 88 M $ 10 M
Ranking 39 754 666
Source: trends.google.com
Yelp.com
Source: spyfu.com
Citysearch.com
Source: spyfu.com
Craigslist.org
Source: spyfu.com
Differentiation
• Presence across different geographies • Simple (Less graphics)
• Does not have the traditional ad-revenue model
• Focused player for US
• Leverages on its experience over the years and trusted editorial reviews
• Relies solely on the user reviews and not editorial
• Uses more Web 2.0 tools than most of its competitors
•Spamming and selling of user information to third parties.•Impersonation •Illegal and inappropriate ads•Information collected and used•Transfer of information•Links•Email and opt-outs•Dispute resolution
Privacy Policy
Sulekha.com Online Indian community with classifieds for
60 cities worldwide, Matrimonial for Indian professionals Tickets Weblogs News.
Sulekha.com has a traffic rank of: 913 tie up with yellow pages classifieds and local search wap version available
Network (Communities) Forums Blogs Photos Reviews & Rating Classifieds
SMS query Yellow pages Mobile QnA
Demographics
Source: quantcast.com
Sulekha.com
Source: spyfu.com
Future Trends Virtual Tours
3G and GPS on Mobiles
Video Ads
Consolidation in the developing countries
www.praxis.ac.in
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