class 9 putting it all together

Putting it all togetherGD Book, pg. 126-145 (Production process and

issues), Photoshop book pg. 160-189 – Work with layers

Key conceptsPrinting

Paper choices

Finishing processes

Electronic production

Electronic productionFile Naming

In order to make sure that all users are able to open a file, it is important to save it with the proper extension. It is also important to use a name related to the file. For example, do not name the file “Dog” if it is an image of a cat.

Electronic productionNote

Most systems provide the file extensions automatically. However, but if you are using an older MAC, it is advisable to check for the file extension.

Electronic productionFile Formats

You should save an image in the proper format for which it is intended to be used. For example, save an image as an .eps or a .tif file for printing and as a .jpeg or a .gif file for the Web. When in doubt, save a copy of the original before compressing any file.

Electronic productionCollecting for Output

QuarkXPress or InDesign

gather images, fonts, and the document for printing in one place

Electronic productionCollecting for Output

Illustrator

Convert fonts to outlines. Fonts are no longer editable.

Also, include all linked images

Electronic productionCollecting for Output

Photoshop

If sending flattened files – do not need to send fonts

If sending layered files – send fonts. Especially important if there may be text changes.

Finishing TouchesStock Selection

2 types of stock: coated and uncoated (pg. 138-139)

Paper sends a message – just as design elements do

Finishing TouchesUncoated stock:Not shiny, ink is usually darker when printed

on this

Coated stock:Shiny, holds ink well. Looks expensive.

Different types of coated stock (matte, satin, and gloss)

Finishing TouchesWhat type of stock would these be

printed on?

The annual report of Green Peace A lawyer’s letterhead A wedding invitation A flyer for a rock band A data sheet for a high-tech company

Finishing TouchesVarnishes

Varnishes and Ultra Violet (UV) coatings are sometimes applied to a finished printed piece as a protective coating.

Example: graphic design book – shiny imagesPhotoshop book – no shiny images

Finishing TouchesDie Cuts/Embossing/Foiling

Junk mail: see any pieces that have a unique shape? Does it have any metallic elements? Is the logo raised?

Die cuts-unique shape. Foiling – highly metallic, like gold foil. Embossing – raised elements

All very high budget

Finishing TouchesFolds

single folds, letter folds, accordion folds, gatefolds, parallel folds, and barrel or roll folds

Finishing Touchessingle folds Letter fold Accordion

fold

Finishing TouchesBarrel fold Gatefold Parallel

fold

PrintingMethod of printing needs considered in

beginning of design phase

Understanding how the customer would like the finished product to look can help the designer in planning steps along the way

PrintingOffset lithography – printing involving plates.

For quantities over 1,000Digital printing – no plates, for small quantity

and small sized jobsFlexography – printing with rubber plates.

Used on specialty items, example: mugsRelief – printing off raised surfaces. Example

– letterpressScreen printing – printing from stencils and

screens. Example – t-shirts

PrintingVariable data printing – database driven

Customized direct mail pieces. Variable data is inkjet printed onto offset printed direct mailers

Printing

One color or mono

Two or three colors, which typically utilize spot colors

4C or full color

Printing

Get as much info as possible when starting project how project is going to print

Freelance – many times designed in full color, then would need to convert to 1 color and re-design

Pep boys – sign – trapping off, had to re-print whole run

RecapDifferent types of printing, folding, finishing

touches, electronic production

Reading

Teach Yourself Visually Adobe Photoshop CS3 Chapter 14, “Save Images,” pp. 284–297 Chapter 15, “Print Images,” pp. 300–303

Next class: portfolioSome blank CDs Some glue or tape to affix work into their

portfolios A few markers and pens for any labeling Some labels and CD labels, if required Portfolio pieces, both traditional and electronic All projects done through the course period Lab work the student is proud of Design work from other classes Personal workA portfolio case of the student’s choice

AssignmentsCollect and pass back assignments

Due next week:Project 4, any labs or late projects (final due

date for these), supplies for portfolio

LAB: Idea and Image ScrapbookTake out your scrapbook, put on table

Next 15-20 minutes, go around room looking at each other’s scrapbooks.

LAB: Idea and Image ScrapbookRegroup

Discussion of each book, critiqueUse elements and principles of design

LAB: Idea and Image ScrapbookWhich design items stood out? Why? Which items showed good use of the design

elements? Which book featured the best example of vector art

and which featured the best example of pixel-based art?

Were there any outstanding type examples? Were there any items in someone’s scrapbook you

wish you had seen before working on one of the projects? Why?

Did anyone collect pieces as reminders what not to do?