cleverwood friday sessions

Community animationTwitter opportunities

Case Study mobile appMonitoring Social media

Geo-localizationInnovative mash-upsScrum : tips & tricks

Career mgt 2.0BasecampWebwriting

DYNAMIC INSOURCINGFRIDAY SESSIONSFriday Sessions are organized internally within Cleverwood, where a few external people are also invited.

Their goal is to share the knowledge on a particular hot topic between Cleverwood staff members.

Community animationTwitter opportunities

Case Study mobile appMonitoring Social media

Geo-localizationInnovative mash-upsScrum : tips & tricks

Career mgt 2.0BasecampWebwriting

DYNAMIC INSOURCINGFRIDAY SESSIONS

Today’s session

Marina Aubert

Presenting

“ Web copywriting: between content creation and usability

”

COPYWRITING?

WEB COPYWRITING?

1. WEB CONTENTCreate customized content

Corporate Content

Database Content

Emailing & Newsletters

2. WEB CONTENT MANAGEMENTProvide proper information

Information Architecture

Mindmap & SEO keywords

SEO keywords monitoring

Content Strategy

3. WEB CONTENT OPTIMIZATIONCreate conversion funnels… or Usability?

Wireframe optimization

NOT WEB COPYWRITING?

Formal & Informal Online Communication

Information Visualization

CASE STUDY: DANONE

Organization’s Communication

Organization’s Products

Organization’s Behaviour … undercover marketing

Be th

e nex

t one

to

organ

ize a

FAS!

+32 (0) 2

888 7

9 34

Cleverwood is a trademark of Fair Wood Ventures sprl/bvba

Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.

Slides will up be there

Pic’s will be here

Summary over hereAnd tweets down here