client presentation. agenda search engine optimization (seo) social media facebook ad test key...

Client Presentation

Agenda Search Engine Optimization (SEO) Social Media

Facebook Ad Test Key Digital Strategies & Tactics Suggested Plan

Search Engine Optimization

SEO

InorganicOrganic

Metatags<meta name=“keywords” content=“interior design, kitchen, bathroom, renovations, Vancouver>

Current:

<title>Evolve Designs|Affordable interior designers for kitchen bath home in Vancouver</title>

<title>Evolve Designs|kitchen bath home</title>

Suggested:

Social Media

Combined Social Media

Strategy

Add social media links or widgets here!

More blog posts

Facebook Ad TestHypotheses:

1. Ads in Newsfeed will get more clicks than ads on the right side

2. Ad with photo of person will get more clicks than other photos (kitchen, company logo)

Image 1:

Image 2:

Image 3:

Key digital strategies: how do you want to grow your online business?

REACH ACT CONVERT ENGAGE

Segmentation & Targeting

Brand Positioning &

Value Proposition

Content Strategy

Integrated Communication

Strategy

Tactics: Which digital marketing activities to optimize

REACH Pay Per Click (PPC) Online Advertising Online PR

Tactics

ACT & CONVERT Conversation rate optimization E-commerce management Lead generation techniques Content marketing – blogs, webinars, case

studies, testimonials Home page optimization Landing page optimization AB and multivariate testing

ENGAGE Content marketing – blogs, webinars,

case studies, testimonials Customer service and support

Tactics