climate east midlands module 6 climate change messages how to effectively communicate climate change...

Climate East Midlands

Module 6Climate change messages

How to effectively communicate climate change to your constituents

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Climate East Midlands

Overview

• Introduction• Principles of communication• How your constituents can cut carbon emissions• Examples• Signpost to the experts

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Climate East Midlands

Introduction

• 80% of people believe climate change is having an impact on the UK right now

• But 40% are doing nothing to reduce energy use

• You have the power to change this!• Help people relate larger issues to things

they can see taking place in their communities

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Climate East Midlands

Principles of communication

• Be confident about man-made climate change

• Be bold about being local• Speak to people as members of a

community• Make the issue real• Live in the now and promote a new

normality• Be fresh and playful

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Climate East Midlands

Examples

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Climate East Midlands

Examples

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Climate East Midlands

How can your constituents save energy?

No cost measures: Savings:Don’t overfill the kettle £7.10 per yearTurn appliances off and avoid standby £36.59 per yearSwitch off lights when not needed £7.10 per yearWash clothes at 30 ˚C £11.30 per yearTurn the heating down 1˚C £57.35 per year

£££ saved £119.44 per yearCarbon saved 519 kg per home

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Climate East Midlands

How can your constituents save energy?

Low/medium cost measures:• Energy efficient lights and

appliances• Insulation – loft, cavities,

draughtproofing• Fit thermostatic radiator valves

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Climate East Midlands

Other options for saving carbon

• Walk, cycle or take public transport instead of using the car

• Purchase ‘green’ electricity• Install renewable technologies on

homes/businesses• Cut food miles – promote local food• Do a home energy check

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Climate East Midlands

Signpost to the experts

• Energy Saving Trust - www.energysavingtrust.org.uk – Advice Centres: 0800 512 012

• Energy suppliers• Domestic Energy Efficiency Advice

Code of Practice - www.goodenergyadvice.org.uk/

• Funding:– National schemes– Utility providers - Carbon

Emissions Reductions Target (CERT)

– ADD INFO ABOUT ANY LOCAL FUNDING