climbing with an auto belay
Post on 09-May-2015
136 Views
Preview:
DESCRIPTION
TRANSCRIPT
TRUBLUE Auto Belay
Why does our climbing gym need an auto belay?• Reduce barriers to entry • Increase participation/membership• Enhance programming options
61% of climbing gyms
saw an increase
membership/
participation
Santa Barbara Rock Gym
How does our gym make money from auto belays?• Attract new members
and day pass users• Increase renewals• Drive programming
and group revenue• Reduced staffing
costs
How does our gym make money from auto belays?
“There are members who will renew memberships
because of the auto belay units, especially members
with children”“Has encouraged
prospects that don’t have a climbing partner to join
as a member”
“We have been able to provide membership options for customers
who have very little climbing experience or have no partner to climb with. Several of our regular customers
come to the gym to use the auto-belays during a lunch break when the
gym tends to be slower.”
“We advertise that we have auto belays. This
drives kid revenue.”
Auto Belay Economics
3 auto belays @ $2,195 = $6,585
Cash option:
Payback in 1 year from <13 new members @ $45 a month
Financing option: Rent to Own
Term Monthly Payment (est) # New Members to cover cost
12 months $645.00 <13
78% of climbing gyms say at least 25% of their ADULT members use auto belays
Some perceptions about auto belays
“It’s not real climbing”
“Auto belays are just for kids”
– Great intro to the sport for new climbers– Seasoned climbers don’t always have or want a
partner
– Great for kids programming and birthday parties
– However…
Benefits of the TRUBLUE Auto Belay
– Safety– Ease of Installation– Low Maintenance– Field Replaceable
Webbing
Top Reasons for Purchase:
Safety
– Non-contacting magnetic technology – Meets international safety standards– Has undergone extensive safety testing
Flexibility
– Simple to install and easy to relocate
– Accommodates the widest range of climber weights
Minimal maintenance requirements and costs
– Webbing based system– Field replaceable webbing– Minimal maintenance– Low cost of ownership
“Due to the ease of maintenance compared to the Perfect Descents, very little extra time is required to
perform the weekly checklist duties, thus we are able to keep our payroll
expenses down.”
Who else uses TRUBLUEs?Boulder Rock Club, Boulder COKevin Bains, 303-447-2804
Boston Rock Gym, Boston MAChris O’Connell, 781-935-7325
Triangle Rock Club, Morrisville NCJoel Graybeal, 919-46-7625
Summit Climbing Gym, Grapevine TXStan Borodyanksy, 817-421-3888
Vertical World, Seattle WARich Johnston, 206-283-4497
Questions?
Contact Dan BrennanTRUBLUE National Sales Manager
Phone: 877-565-6885Email: dan.brennan@autobelay.com
top related