cloud connect webinar: optimize cloud architectures for flexibility

How to Optimize Cloud Architecturesfor Flexibility

Other

Internal Mandate

Customer demand

Open Source Projects

Cloud API's

Competitive _x000d_Advantage

Innovation

Mobility

Capex to Opex

Cost

Business Agility

Scalability

0% 10% 20% 30% 40% 50% 60%

SETTING THE STAGE: CLOUD DRIVERS

Cloud Computing 2.02

Source: http://www.zdnet.com/blog/btl/the-future-of-cloud-computing-9-trends-for-2012/80511

Organizations around the world are

transitioning an increasing amount of their

IT budget and processes to Cloud Computing

services. In doing so they are realizing

benefits across departments and processes

and improving their revenue and ability to

innovate.

SETTING THE STAGE:THE CLOUD HOLY GRAIL

Cloud Computing 2.03

Source: http://www.chades.net

TODAY’S CLOUD

Cloud Computing 2.04

More complicated & less flexible than you think

COMMON IAAS PACKAGING

Cloud Computing 2.05

• Cookie cutter sizes

• Customers forced to pay for capacity their application won’t use

• Entire consultancy businesses set up to help organizations decide

Source: Flickr user justj0000lie

EXAMPLE PACKAGING

Cloud Computing 2.06

Suppose you needed 1 CPU core and 2 GB RAM

Source:

IAAS PRICING COMPLEXITY

Cloud Computing 2.07

• Entire businesses help explain costs

A PRICING EXAMPLE FROM

Cloud Computing 2.08

4 CPU

6 CPU

7 CPU

8 CPU

$0.50$0.43

$1.50$0.47 $0.50

$1.50 $1.50$0.45

5 CPU

1 Hr 2 Hrs 3 Hrs

Demand

Amazon

ProfitBricks

CLOUD 1.0 VS CLOUD COMPUTING 2.0

Cloud Computing 2.09

Cloud Computing 1.0 Cloud Computing 2.0

Amazon & Traditional Hosting Providers

NOT FLEXIBLE

FLEXIBLE• Custom Instance Size• Network Design Freedom

NOT FAST

NOT EASY TO USE

LIMITED SCALABILITY

COMPLEX BILLING

FAST• 80 Gb/s Networking• Guaranteed CPU Cores and RAM • No over provisioning or throttling

EASY TO USE• Drag & Drop Deployments• Full API

FULLY SCALABLE• Live Vertical Scaling without a Reboot• Horizontal or Vertical

SIMPLE BILLING

DATA CENTER DESIGNER

Cloud Computing 2.010

YOU CHOOSE CORES + RAM

Cloud Computing 2.011

Data Center Designer zoom in

VERTICAL VS HORIZONTAL SCALE

Cloud Computing 2.012

• Two methods of adding capacity• One has been largely ignored in cloud computing

• Horizontal Scaling• Add more machines to the back end in response to load• Until recently, the only scaling choice available in public cloud• Programmatically intensive to communicate data across machines

• Vertical Scaling• Add more CPU cores or RAM to an existing machine• No additional programming required, simply add more virtual hardware• New cloud scaling choice available from exactly one vendor (no reboot

required)

SIMPLE TRANSPARENT BILLING

Cloud Computing 2.013

Sample Configuration 1

Sample Configuration 2

Sample Configuration 3

1 CPU Cores1.17 GB RAM160 GB Storage

Rackspace ProfitBricks SAVE

$0.14/hr $0.10/hr. 27%

CPU1 Core

5¢/Hour

Traffic1 GB Traffic

8¢/GB

Storage1 GB Storage

9¢/30 Days

RAM1 GB RAM

1.5¢/Hour4 CPU Cores16 GB RAM1690 GB Storage

Rackspace ProfitBricks SAVE

$1.12/hr $.64/hr. 43%

4 CPU Cores34.2 GB RAM850 GB Storage

Rackspace ProfitBricks SAVE

NA $0.82/hr. 31%

FOR MORE INFORMATION

Cloud Computing 2.014

Pete Johnsonpete.johnson@profitbricks.com@nerdguru on Twitter

Visit ProfitBrickswww.profitbricks.com

Start a 14 Day Trial or Contact Sales for a Demo or More Informationsales-us@profitbricks.com+1-866-852-5229