cloud.iq - 3 sexy ways to use popovers to increase conversion

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3 Sexy Ways to Use Popovers to Increase Conversions Presenter: Kath Pay

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•  Marketing Director, cloud.IQ

•  Email Marketing Consultant, Trainer & Speaker

•  Lead trainer for Email Marketing for Econsultancy & the IDM in the UK

Your presenter – Kath Pay

@kathpay

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Some of our clients

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Let’s look at what they are

First things first…..

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Lightbox

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Popover

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#1: Increase subscription

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Make the most of your PPC budget

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Incentivise

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Auto segment

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Offer multiple ways of closing

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After watching a video

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Same TOV for brand experience

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24% more subscriptions with a self-identifying lightbox

Whichtestwon.com  

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On  exit  

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Lightbox  Case  Study:    The  EmailGuide  

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Lightbox Signup

•  Added lightbox to display after 10 seconds

•  Only every 7 days

•  Very customisable

•  Increase of 400% in signups

•  Best results was a combination of standard signup form plus lightbox

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Plants an idea in your mind

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And without the popover?

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1,375% more subscriptions via the lightbox

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Be sure to measure your bounce rate

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#2: Increase downloads

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300% increase in downloads

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Be Persuasive – Rule of 3

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Use Social Proof

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Make it easy

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Increased demo downloads by 10.49%

Whichtestwon.com  

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#3: Increase sales

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Incentivise upon abandoning cart

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Want to capture permission to email those who abandon your shopping process?

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Incentivisation upon exiting shopping cart for data capture

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Increased total checkouts by 7.5%

Whichtestwon.com  

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18% lift in AOV & 17% lift in revenue per session

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Large Lightbox vs Small Popover - 19.55% increase in orders

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Customer Service: 1.21% lift in completed purchases

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Things to test

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Size – Large or Small? – by 8.8%

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Headline

conversionvoodoo  

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Benefit-led headline – 40% leads increase

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Timing – 15 secs vs 30 secs 15 sec won by 11%!

Whichtestwon.com  

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To Cross sell or not?

conversionvoodoo  

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Closing Action – Top right “X” or “No Thanks?”

conversionvoodoo  

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•  Large  form  fields  •  Benefit-­‐led  heading  •  Keep  copy  brief  •  Large,  clear  Call-­‐to-­‐acGon  –  make  it  stand  out  •  Test  heading,  Gming,  size,  posiGon,  CTA,  frequency,  offer  carefully  

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35 Kingsland Rd Shoreditch London E2 8AA United Kingdom

T : +44 (0)845 498 9426 F : +44 (0)2077 397 742 Email : uk@cloud-iq.com

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