#cnx14 - accelerate pipeline with pardot: the salesforce b2b marketing automation solution
Post on 13-Nov-2014
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Track: Salesforce for Marketers
#CNX14
#CNX14
Accelerate Pipeline with Pardot
Mathew Sweezey, Marketing Evangelist, Pardot
@msweezey
Colin Berta, Sales Engineer, Pardot
@pardot
Track: Salesforce for Marketers
#CNX14
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Track: Salesforce for Marketers
#CNX14
There is more power in a Google search than NASA used to land a man on the moon.
1969-2014
Track: Salesforce for Marketers
#CNX14
of blogs & communities
Billions
UK NIHR 2013
tweets/day
500 millionhours watched/day
200 millionemails sent/day
2.5 billion
Conversations are Exploding
Track: Salesforce for Marketers
#CNX14
The Way Customers Find Information Has Changed
Website
Social Media
Community
References
Customer
Track: Salesforce for Marketers
#CNX14
More Than Ever, Customers Are Educating Themselves
Customers contact sales reps when they’ve completed
60%of the purchase decision process
Customer Interest Begins
Customer Purchase Decision
Track: Salesforce for Marketers
#CNX14
More Than Ever, Customers Are Educating Themselves
More accurately,
60%of the sales process
just disappeared
Customer Interest Begins
Customer Purchase Decision
Track: Salesforce for Marketers
#CNX14
More Than Ever, Customers Are Educating Themselves
By the year 2020,
85%of the sales process
is expected to disappear
Customer Interest Begins
Customer Purchase Decision
Track: Salesforce for Marketers
#CNX14
A Disjointed Approach to Sales and Marketing Doesn't Cut it Anymore 79% of Marketing leads ARE NOT
pursued
Limited Visibility
Poor Lead Quality
Not Enough Leads
Low Lead Conversion
MissedRevenue
Target
Track: Salesforce for Marketers
#CNX14
“We need to stop interrupting what people are interested in & be what
people are interested in.”
Craig DavisChief Creative Officer, Worldwide
J. Walter Thomson (World’s 4th Largest Ad Agency)
Track: Salesforce for Marketers
#CNX14
Track: Salesforce for Marketers
#CNX14
What if Marketing could influence the conversation?
Track: Salesforce for Marketers
#CNX14
B2B Marketing Automation for SalesforceMarket Smarter. Sell Faster. Delight Customers.
Single point for marketing execution
Complete visibility into cross channel marketing
Identify truly hot leads, and get them to sales fast
Prove value on all marketing efforts
Track: Salesforce for Marketers
#CNX14
Track: Salesforce for Marketers
#CNX14
How does it work?
Track: Salesforce for Marketers
#CNX14
Fill Your Pipeline with a Steady Flow of Qualified Leads
Easily create campaigns to find new prospects
Send emails that cater to specific prospect needs
Connect to new leads across multiple channels
Track: Salesforce for Marketers
#CNX14
Enable Sales to Pursue the Best Leads at the Right Time
In-depth prospect tracking and analytics
Get notified of Sales alerts in real time through LeadDeck
Access to a complete prospect profile with Salesforce Integration
Track: Salesforce for Marketers
#CNX14
Gain the Insight to Make Better Decisions
Establish accountability between Sales and Marketing
Measure revenue contribution and track ROI
Make smarter decisions and justify marketing spend
Track: Salesforce for Marketers
#CNX14
DemonstrationColin BertaSales Engineer, Pardot
Track: Salesforce for Marketers
#CNX14
Three Perspectives, Many Benefits
1 2 3
Prospect Marketing Sales
Ron Abelin
VP of Operations, Datatek Ventures
Michelle
Marketing Manager, Career Builder
Chris
Account Executive, Career Builder
Track: Salesforce for Marketers
#CNX14
Lisa SchubleEmail and SMS Marketing Manager
Track: Salesforce for Marketers
#CNX14
Did you “Win a Trip to Dreamforce on Pardot”?
Check:Under Your
Chair
Find:The Golden
Ticket
Win:A free pass to #DF14 with Hotel
Track: Salesforce for Marketers
#CNX14
Track: Salesforce for Marketers
#CNX14
Take the after-session survey!
Take the Survey in the Connections 2014 Mobile App
Join the Conversation!
#CNX14
$50StarbucksGift Card
Track: Salesforce for Marketers
#CNX14
Track: Salesforce for Marketers
#CNX14
Questions?
Track: Salesforce for Marketers
#CNX14
CUSTOMER JOURNEY SHOWCASE
MARKETING THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY& ROADMAP
PERSONAL TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB MARKETING
DEVELOPERS HANDS-ON TRAINING
INDUSTRY TRENDSETTERS
CREATIVITY & INNOVATION
SALESFORCE FOR MARKETERS
ROUNDTABLES
Track: Salesforce for Marketers
#CNX14
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