codes and conventions in a music video
Post on 10-Feb-2017
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Codes and
Conventions in a Music Video
Features expected in a music video
Features artist or bandElement of performance
Style suits the track or genreLip Synced
Particular location to create atmosphere/moodSome element of narrative/structure
These shared features are the formal conventions of the music video format
Genre“Type” – A way of categorising media texts according to their similarities or
shared featuredExamples
Indie RapElectronic Jazz
Country folk RockHip-hop Punk
Alternative HouseClassical Garage
Pop RnB
How to identify the genre
Tempo/beatRhythm
Different instruments usedStyle/pitch of vocals
Lyrics – subject matterThemes/ideas – style, iconography
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