codes and conventions of magazine front covers
Post on 18-Feb-2017
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CODES AND CONVENTIONS OF MAGAZINE FRONT COVERS
Positioning statement
Main image
Masthead
Coverlines and sublines
Main heading
Direct address
Buzzwords
IMAGE(S) Main image of a celebrity (music artist) They are looking at the camera- direct
address which draws attention to the magazine.
Can be medium close-up, mid shot, close up or medium long shot.
There are smaller images that inform the reader of other articles in the magazine
This is useful if the reader isn’t attracted to the celebrity on the main image
No text covers up the main image (the face of the celebrity)
MAGAZINE TITLE Masthead is located at the top of the magazine
cover Goes from left to right and can go the full way
across or not Image can slightly cover up the masthead but
this usually only happens if the magazine is well known (e.g. Billboard)
Largest piece of text on the front cover Text is usually plain and bold but also unique as
they are trying to create a brand. Positioning statement is usually above or below
the title of the magazine title and acts as a tagline.
HEADLINES The main heading anchors the image and
usually is the second largest piece of text on the magazine cover
The coverlines give the reader some information about the other articles in the magazine (enigma code)
The sublines give the reader more information on the other articles of the magazine and is in smaller font under the coverlines
OTHER STUFF There is a colour scheme that usually
consists of 3 or 4 colours and they never clash but are usually bright
Buzzwords such as new, free or extra draw the reader in
Puffs (shapes) highlight key pieces of information and make certain texts stand out
Barcode is usually located at the bottom of the cover and is on the left, contains the price, date and issue number as well.
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