cognitive threat analytics on cisco cloud web security
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© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Cognitive Threat Analytics on Cisco Cloud Web Security
Cisco Partner Confidential: Not For Distribution: Under NDA
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2Cisco Confidential 2© 2013 Cisco and/or its affiliates. All rights reserved.
Most organizations, large and small, have already been compromised and don’t even know it: 100 percent of business networks analyzed by Cisco have traffic going to websites that host malware.- Cisco 2014 Annual Security Report
The Realities of Today’s Threat Landscape
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Cognitive is a cloud-based solution that reduces time to discovery of threats operating inside the network.
Continuous Monitoring for Threats After an Attack
Identifies new threats
Learns from what it sees
Adapts over time
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
Problems with Traditional Threat Monitoring
Admin
Rules Based• Dependent on complex
manual rule sets• Subject to human limitations
and biases
Time Consuming• Takes weeks or months to
setup • Requires constant tuning
Security Team
Highly Complex• Often requires a trained team
of experts to manage and maintain
111010000 110 0111
Unable to keep up with the latest threats
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Easy Setup
Cognitive discovers threats on its own…just turn it on.
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Normal… or Not?
Cognitive spots symptoms of infection using behavioral anomaly detection algorithms and trust modeling
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Learns and Adapts
Cognitive uses machine learning to learn from what it sees and adapt over time
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
Potential Threat
Behavioral Analysis
Anomaly Detection
Machine Learning
Internal Users
Identifying Threats with Cognitive Threat Analytics
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Cognitive: Benefits
• Active, continuous monitoring for threats that have penetrated defenses
• Accurate and fast identification of threats stops the spread of an attack
• Consistent and reliable spotting of new exploits by focusing on anomalous behavior
• Advanced statistical modeling and machine learning that make more accurate determinations
• Adaptive capabilities that can respond to new threats as they emerge
• No need to create and maintain manual rule sets
• No need for human intervention
Reduced time to discovery
Security that evolves
Easy setup and maintenance
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Licensing and Release Date
• Licensed feature on Cisco Cloud Web Security
• Part of Premium license bundle that includes Advanced Malware Protection (AMP)
• Available in April 2014
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Call to Action
Opportunity
Next Steps
• Upgrade existing Cisco CWS customers to Premium license
• Leverage as entry point for displacing competitors
• Target midsize accounts with limited Security staff
• Schedule a demo to showcase key features
• Download selling aides to learn more
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12Cisco Confidential 12© 2013 Cisco and/or its affiliates. All rights reserved.
What’s In It for Partners
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What’s in it for Partners• Be more competitive and profitable with broader portfolio of integrated solutions• Capture the huge Installed base - 35,000 customers, 60,000 appliances 250M
users• Increase revenue with more migration, upsell, and acquisition opportunities • Create recurring revenue streams with value added services
More revenue.
Stronger partners.
Plenty of opportunity.
• Act as a trusted Security advisor with integrated solutions and pre validated designs
• New specialization is easier, faster, and cheaper for partners.• Specialized partners equals more sales.
• Enhance profitability with Cisco programs and incentives• Keep sales moving while securing new opportunities.• Two new security campaigns create demand — today.
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Security Promotions | Available in all regions• Up to 60% savings • Switching, Wireless, Cisco Prime Infrastructure, and Cisco Identity Services Engine (ISE)• Until July 26, 2014
Unified Access Breakaway
Cisco ASA 5500 to Cisco ASA 5500-X Next-
Generation Firewall Migration
Try and Buy Program for Email and Web
Security
Cisco BYOD (Bring Your Own Device)
Smart Solution Promotion
• Up to 15% trade-in credit• Migrate to Cisco ASA 5500-X appliances with TMP• Until April 30, 2014
• 90-day free try and buy options• Cisco Email or Web Security solution• Ongoing
• Up to 60% off • When purchasing ISE and WLAN at the same time• Until July 26, 2014
http://www.cisco.com/web/partners/incentives_and_promotions/index.html
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
Make Security Services an IntegralPart of Your Services Business Strategy
PROFESSIONALSERVICES
SUPPORTSERVICES
• Drive Incremental Services Revenue
• Increase Margins Using Automation
• Provide Extra Coverage and Support During Security Technology Transitions
• Increase Service Value and Customer Loyalty
Optimize Your Existing Practice
• Gain Expertise to Deliver New Professional Security Services
• Help Your Customers Evolve and Develop a Security Strategy
• Align your customers security strategy with their business objectives
• Leverage Cisco Assets to Build a Managed Services Practice
Quickly Expand intoNew Practices
MANAGEDSERVICES
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
Next Steps…
ReadyFamiliarize with
New Cisco Security Portfolio
GoClose
the Deal
SetStart Customer Conversations
• Capture the Opportunity - Sell Cisco
• Combine Bundles, Promotions, Services & Capital
• Attach Technical Services
• Close the Deal• Register the Deal for Credits
• Educate Yourself
• Launch Page: www.cisco.com/go/rsa-partner-launch
• Identify Key Prospects
• Position Value-Added Security Services
• Leverage Tools & Offers
• UA Breakaway• TMP• Cisco BYOD Smart Solution
• Start Conversations
• Use Security Marketing Campaigns and Partner Resources
• Next Generation Threat Defense (Avail end of Feb)
• Safeguarding Your Organization
• Assess & Discover
• Security Assessments• Services for Migration• Cisco Security Services• Cisco Validated Designs
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
Partner ResourcesRSA Partner Launch ResourcesExecutive Briefing Center (EBC) PresentationSecurity Partner Launch At-A-Glance
Partner LinksCisco Partner Brand ExchangeCisco Partner CentralCisco Partner Marketing CentralSell ServicesCisco CapitalCisco Competitive Edge PortalCisco Partner Education ConnectionCisco Security Partner CommunityPartner Incentives and PromotionsSourcefire Acquisition ResourcesSteps to Success
Promotions and IncentivesUnified Access Breakaway PromotionCisco ASA 5500 to Cisco ASA 5500-X Next-Generation Firewall MigrationTry and Buy Program for Email and Web SecurityCisco BYOD (Bring Your Own Device) Smart Solution PromotionCisco Smart Acceleration Uncovered Rebate PromotionSMARTnet 3 for 2 PromotionPartner-Fast TrackDisti –Fast TrackFree Content Security Appliance Promo
Security CampaignsNext Generation Threat DefenseEmail and Web SecuritySecure Data CenterCisco Partner Marketing Central
Related Security LinksPartner Architecture Home PageUse Case Tool and ResourcesSales and Marketing Resources
ServicesCisco Branded Security Services Collaborative Security ServicesGlobal Proposal Services
Technical ServicesSmart CarePartner Support ServiceSMARTnetSmart Net Total Care
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
Thank You
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