collins and porras “ which road do i take?" (alice) "where do you want to go?“...
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Collins and PorrasCollins and Porras
““WHICH ROAD DO I TAKE?" (ALICE)WHICH ROAD DO I TAKE?" (ALICE)
"WHERE DO YOU WANT TO GO?“ (Cheshire "WHERE DO YOU WANT TO GO?“ (Cheshire Cat)Cat)
"I DON'T KNOW," ALICE ANSWERED."I DON'T KNOW," ALICE ANSWERED.
"THEN,” SAID THE CAT, “IT DOESN'T MATTER. "THEN,” SAID THE CAT, “IT DOESN'T MATTER. IF YOU DON'T KNOW WHERE YOU ARE GOING, IF YOU DON'T KNOW WHERE YOU ARE GOING,
ANY ROAD WILL GET YOU THERE.”ANY ROAD WILL GET YOU THERE.” ““It is more important to know who you It is more important to know who you are than where you are going.” Collins are than where you are going.” Collins & Porras& Porras
Vision StatementsVision Statements• Reason for an organization’s Reason for an organization’s
existence existence • Massively inspiringMassively inspiring• OverarchingOverarching• Enduring, very long-termEnduring, very long-term• Driven by and evokes Driven by and evokes
passionpassion• Fundamental statement of Fundamental statement of
the organization’sthe organization’s– ValuesValues– AspirationAspiration– GoalsGoals
Mission StatementsMission Statements• Purpose of the companyPurpose of the company
• Basis of competition and Basis of competition and competitive advantagescompetitive advantages
• More specific than visionMore specific than vision
• Focused on the means by Focused on the means by which the firm will which the firm will competecompete
• Energizes and focuses Energizes and focuses effortsefforts
Values StatementValues Statement• Essential and enduring
tenets of an organization
• Statement of ethical priorities
• Guiding principles for behaviors and decision making
• Basis for moral courage• Independent of current
environment or competitive requirements
Strategic ObjectivesStrategic Objectives• Operationalize the Operationalize the
mission statementmission statement
• SMARTSMART(S)(S)
• Indicates strategic Indicates strategic intent – BHAG intent – BHAG
• Strategic v FinancialStrategic v Financial
• Long-term v short-Long-term v short-termterm
S stretchS stretch
Core Purpose / VisionCore Purpose / VisionVision StatementVision Statement
• Massively inspiringMassively inspiring
• Driven by and evokes Driven by and evokes passionpassion
Core PurposeCore Purpose
• The Organization’s reason The Organization’s reason for beingfor being
• People’s idealistic motives People’s idealistic motives for doing the company’s for doing the company’s workwork
Collins and PorrasCollins and Porras
• Vision v. StrategyVision v. Strategy– Vision: remains fixedVision: remains fixed– Strategy: Endlessly adapts to a changing Strategy: Endlessly adapts to a changing
worldworld
• Collins & Porras v HandyCollins & Porras v Handy
Collins and PorrasCollins and PorrasVisionVision: : provides guidance about what core to
preserve and what future to stimulate progress towardCore ideologyCore ideology: defines what we stand for
and why we existCore values: essential and enduring
tenets of an organization Core Purpose: Organization’s most
fundamental reason for existence Envisioned FutureEnvisioned Future: what we aspire to
become, to achieve, to createBHAG: clear, compelling focal point of
effort, catalyst for team spiritVivid Description: vibrant, engaging, and
specific description of what it will be like to achieve BHAG
Core Values / Values Core Values / Values StatementStatementValues Statement• Statement of ethical priorities• Standards of behavior and
practicesCore Values• Essential and enduring
tenets of an organization• Timeless guiding principles
Envisioned Future / Mission Envisioned Future / Mission Mission StatementsMission Statements• Purpose of the companyPurpose of the company• Basis of competition and Basis of competition and
competitive advantagescompetitive advantages• Means by which the firm will Means by which the firm will
competecompeteEnvisioned FutureEnvisioned Future• Audacious goal plus what it Audacious goal plus what it
will take to achieve the goalwill take to achieve the goal• Tangible, energizing, highly Tangible, energizing, highly
focused focused • Unifying focal point of effortUnifying focal point of effort• Clear finish lineClear finish line
Hierarchy of Defining Hierarchy of Defining StatementsStatements
Values StatementValues Statement
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