colour branding assignment

COLOUR

WOODGRAIN

LUXURY STATIONARY

INTRODUCTION

Our goal for this assignment was to create a brand inspired by a natural object. I chose a branch for this assignment and over the course of three weeks I dev-eloped various renditions of this branch. After a few sketches, gouache studies and computer renditions I finalized on the concept of creating a stationary company called Woodgrain. My company is a luxury stationary companyinspired by a traditional Indian leaf motif used as a pattern on all the paper merchandise. The logo for the company was an abstraction of my branch. I chose to keep some details on the branch to make the logo look traditional yet modern.

Branch photograph

Gouache rendition

This image shows my initial sketches of the branch.The painting on the previous page was the final compostion I chose based off of these sketches.

Illustrator spiral around the branchused to show depth by changing opacity and colour. Detail shot of spiral(below).

Logo sketches:

Final Logo

WOODSTOCK

WOODGRAIN

I used these six colours to make a new gouache painting(top). These colours were tints of a mixture of any two colours from the photorealistic painting of the branch. The bottom branch is an illustrator version of my gouache illustration.

Applictions

Woodgrain is a luxury paper/stationary company. Therefore, for my applications I created letter paper’s, envelopes, greeting cards and tent cards.

Vikramaditya SharmaRISD 2012