commerce and content, together at last

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Commerce and content, together at last

Who is Elastic Path?

200+satisfied enterprise

customers worldwide

Software that adds omnichannel commerce, subscriptions, and

enhanced connectivity to digital engagement platforms

Empowers companies to deliver a truly complete and consistent

customer experience

The world’s #1 ecommerce blog – www.getelastic.com

Every year, we generate billions in revenue for the world’s best brands

84% would fail to buy if the company doesn't "understand” them

(taking account of preferences, purchase history, and provided information)

Modern consumers have

Unfortunately the majority of today’s digital

brand experiences leave much to be desired.

Millennials

By 2025, millenials will make up

75% of the global work force

So what?

• Nearly 85% of millennials say they

research purchases online before

buying

• 73% of millenials are willing to use

mobile devices to interact with

brands’ loyalty programs

• 75% would switch brand if offered

mobile discounts while shopping

Most companies are not keeping up

• 89% of retailers don’t offer mobile payment options

• 73% of retailers don’t offer mobile coupons

• 92% of retailers don’t have integrated loyalty programs

across channels

This text is a solid grey

What is the cost of this approach?

89% have switched business to a competitor due to

poor customer experience

Accenture estimates there is $5.9 trillion "put at

play" from switching brands

Adobe Marketing Cloud

Social Experience

ManagerTargetAnalytics Media

OptimizerCampaign

Commerce

Engine

Integration

Product Imagery & Video

Shopping Experience

Personalized Offers

Funnel Optimization

Order & Campaign Emails

Commerce KPI Reporting

Commerce Challenges

20

1 Mobile traffic from diverse devices with different

screen sizes

2 Customers have come to expect personalized,

relevant experiences

3 “Single View of the Customer” across channels

4 High development costs and slow time to market

on customer experience

5 The “Shot List” now includes video and 3x more

assets for A/B testing

6 Omnichannel integration in Retail

DIGITAL CUSTOMER EXPERIENCES ARE DISJOINTED

* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013

Option 1: Side-by-side or hybrid delivery

* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013

Option 2: Ecommerce-driven delivery

* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013

Option 3: CMS-driven delivery

THE PERFECT UNION IS NEEDED FOR EXPERIENCE-DRIVEN COMMERCE

Elastic Path® Commerce Everywhere – Suite capabilities

© Copyright 2014, Elastic Path Software Inc. All rights reserved.

Contact Info

Spence McNeill

Account Director, Elastic Path

Spence.McNeill@elasticpath.com

(503) 939-3729

Brian Gilmore

Manager, Customer Technical Sales, Elastic Path

Brian.Gilmore@elasticpath.com

(678) 807-9490