commodity consulting and marketing services 866-334-9779 cekstrand@s-pelmwood.com yates city, ill....
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Commodity Consulting and Marketing Services
866-334-9779cekstrand@s-pelmwood.com
www.stewart-peterson.comYates City, Ill.
Are You the Gatekeeper to Your Farm’s Financial
Future?Cathy Ekstrand – Senior Market Advisor
Stewart-Peterson Group
Futures trading is not for everyone. The risk of loss in trading is substantial. Therefore, carefully considerwhether such trading is suitable for you in light of your financial condition.
Disclaimer: Futures trading is not for everyone. The risk of loss in trading is substantial. Therefore, carefully consider whether such trading is suitable for you in light of your financial condition.
Why Marketing?
Questions to ask yourself…Do you help with marketing? Why or why not?
Marketing determines your farm’s income:
It’s how you get paid.
OPPORTUNITIES AND RISKS ARE GREATER THAN EVER BEFORE!
Market Volatility World Political UnrestSupply & Demand-difference in crop value World & Domestic Weather Record Demand FundsEconomy CHINA
Why Worry about Marketing
• Risks and rewards are greater than ever• Outside market influence• Similar farming practices
– Marketing can be what separates a good producer from the average
• Harder to cost-manage your way to profitability
Importance of Marketing• Higher prices= Higher income and continued success• Greater risks/rewards• Extreme price swings-volatility • High production costs • Risk of narrowing profit margins• Outside market influence• Next generation/retirement
What can you do?Ask questionsFind time to learnFind a source for marketing education If you need help, look to find it
• Look for someone you trust• Listens to you• Has your values in mind
Qualities of Good Marketers
• Discipline to make decisions… when lacking all the information
• Uses strategy, does not react to latest trend • Invests time to learn marketing tools • Willingness to ask for help
Do women make better marketers?
Emotional Attachment????
Grain= $$$$
Hedging
• Selling or buying of futures or options contracts as protection against the risk of loss due to changing prices in the cash market and serves as a substitute for selling or buying a commodity in the future.– A hedge provides a way to lock in a price floor or
ceiling for what you plan to do in cash market in the future.
– Always correlate hedging with your cash product.
Strategy vs. Outlook
Outlook:
– Is the expectation or belief about the future – It is a habitual or characteristic mental attitude that determines how you will interpret and respond to situations
Strategy:
– A plan of action designed to achieve a particular goal
– A plan of action to achieve a successful advantage
Strategy vs. Outlook
Decision Criteria:ValueTime of yearTrendCash flowHow much to sell
Stewart-Peterson Group
• Commodity consulting and marketing services firm that works with producers, helping them to maximize opportunities and manage risk.
• In West Bend, Wisconsin since 1985• Offices in Yates City and Champaign, Illinois • Work with producers in U.S. and Canada
I have advised producers for over 10 years.
Market Scenario PlanningSM
• What are you going to do if the market goes up some?
• What are you going to do if the market goes up a lot?
• What are you going to do if the market drops some?
• What are you going to do if the market drops a lot?
Strategy & Budget
• Create and discuss a marketing strategy
– Include your entire team
• Budget funds - just like you budget funds for seed, fertilizer, equipment, rent
What’s happening now?
• Corn this year vs. last • Acres report due out March 30th • Back-to-back short crop years – high prices • This year, should projected corn acres get
planted and have a trend line yield, prices could fall – a lot.
• Soybean price levels – profitable.
What to consider?
• Marketing is going to become even more important to you as it becomes more difficult to cost manage your way to profitability and as price volatility remains.
• Will your marketing strategy allow you to become not just profitable, but competitive in the years to come?
Where to begin
• MAP – Marketing Assessment Profile– A series of questions we developed to reveal
what, if anything, is holding back your marketing. – Helps determine where you may need help.– 20 to 30 minutes – Free with no obligation, $100 guarantee
Stewart-Peterson Can Help
Market360® Stewart-Peterson, Inc.’s signature consulting fee based service created for busy producers who understand the importance of having comprehensive marketing strategies in place. Provides marketing strategies for up to three years of crop. We do not focus on where the market will go; instead, on preparing clients for whatever the market does.
Full Service Advisory: A service of Stewart-Peterson Group, Inc. A producer has a one-to-one relationship with an advisor. The advisor is a resource for a farmer’s hedging needs and often times cash sale advice as well. We are here to help producers learn how to implement strategies to help manage pricing opportunities and risks.
For More Information:
Cathy Ekstrand, Senior Market AdvisorStewart-Peterson Group115 W. Main St. Yates City, IL 61572
cekstrand@s-pelmwood.com
866-334-9779 Office309-231-9784 Cell
Disclaimer: Futures trading is not for everyone. The risk of loss in trading is substantial. Therefore, carefully consider whether such trading is suitable for you in light of your financial condition.
If you would like more information about how you can get started marketing well, contact us for
more free resources.
Cathy Ekstrand, Senior Market Advisor866-334-9779
cekstrand@s-pelmwood.comwww.stewart-peterson.com
Thank you.
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