common sense presentation_01-23-16 (1)

Fundraising = Common Sense

PRESENTED BY JIM ESKIN, EXTERNAL AFFAIRS COUNSEL

A Fundraising Briefing Presented To

The Puerto Rican Heritage SocietyBoard of Directors and Members

January 23, 2016

A Starting Point1. Others ask for and get gifts all the

time.2. Yours is a cause worth supporting.3. Question: What does success look

like?4. Let’s harness the power of

common sense!

Fundraising:A Blend of Art and Science

Don’t go shark fishing in a kayak.*Don’t go shark fishing in a kayak.*

* You’ll need a bigger boat.* You’ll need a bigger boat.

COMMON SENSE LESSON NO. 1COMMON SENSE LESSON NO. 1

Reach Out and Touch ThemReach Out and Touch Them

COMMON SENSE LESSON NO. 2COMMON SENSE LESSON NO. 2

You Have to AskYou Have to Ask

COMMON SENSE LESSON NO. 3COMMON SENSE LESSON NO. 3

More Contact = More MoneyMore Contact = More Money

COMMON SENSE LESSON NO. 4COMMON SENSE LESSON NO. 4

Listen and ye shall receiveListen and ye shall receive

COMMON SENSE LESSON NO. 5COMMON SENSE LESSON NO. 5

Gifts from Individuals RuleGifts from Individuals Rule

COMMON SENSE LESSON NO. 6COMMON SENSE LESSON NO. 6

Give a NumberGive a Number

COMMON SENSE LESSON NO. 7COMMON SENSE LESSON NO. 7

Thank 7xThank 7x

COMMON SENSE LESSON NO. 8COMMON SENSE LESSON NO. 8

Tell a Good StoryTell a Good Story

COMMON SENSE LESSON NO. 9COMMON SENSE LESSON NO. 9

Fundraising is FunFundraising is Fun

COMMON SENSE LESSON NO. 10COMMON SENSE LESSON NO. 10

The Giving Starts HereThe Giving Starts Here

Next StepsNext Steps

Discovery

Cultivation

Solicitation

Stewardship 11

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The Power of a The Power of a DREAMDREAM

FOR MORE INFORMATION CONTACT

Jim EskinExternal Affairs Counsel

Cell: 210.523.8499jeskin@aol.com