communicating abolition

!   A movement elevates and empowers people to unite a community around a common passion or cause.

!   A movement is HUMAN

!   People are the medium

•  “If you strip the humanity out of a movement, all you have is an empty shell. Empty Shells don't move” -Brains On Fire

•  A movement is a vehicle that carries peoples hopes, dreams, experiences, stories.

•  A movement is an opportunity to be a part of something larger than yourself.

!   "Each day, it seems, thousands of Americans are going about their daily rounds -- dropping off the kids at school, driving to the office, flying to a business meeting, shopping at the mall, trying to stay on their diets -- and they're coming to the realization that something is missing. They are deciding that their work, their possessions, their diversions, their sheer busyness, is not enough. They want a sense of purpose, a narrative arc to their lives" -Barack Obama

!   The desire to be a part of something larger: a family, a tribe, a community, whatever, is hardwired into just about everyones DNA.

!   A sustainable movement happens when people share their passion or desire for change, and become a self-perpetuating force for excitement, ideas, communication, and growth.

!   “A movement is not a spasm of passion”.

•  Movements evolve and take time.

•  Movements take tenacity

COCA COLA: ENCOUNTER

Find this video at:

http://www.youtube.com/watch?v=IdPf5YJTgWo

Sorry guys, this was the video we had to shut off the cameras for because of the sensitive content.

You’ll just have to replay it in your hearts.

CIVIL RIGHTS U.S.

ABOLITION

U.K. Abolition

Workers rights

African

Aids Epidemic

Agricultural reform

Upton

Sinclair

MUckracker

Women’s Suffrage

Political Independence

!   Don't Create, Ignite.

•  "You can’t “create” a movement. It’s not an ad campaign. You unearth movements. -Spike Jones

!   Participants & Life Blood

•  “Activists are individuals who dedicate their time and energy to various efforts they hope will contribute to social, political, or economic change.” -Letters from Young Activists

!   Organizers are activists who, in addition to their own participation, work to move other people to take action.

•  Activism = self-expression Organizing = movement-building.

!   On a December day in 1955, four African Americans went aboard a city bus and sat where they'd never sat before, in the forward section reserved always for whites. The bus driver, following the city law, asked them to move to the back. The three men complied. The fourth, a woman, refused.

!   That same afternoon, thousands of printed handbills mysteriously dropped on the doorsteps of the African American homes in the neighborhood urging a boycott of the bus line, to begin two days later.

!   We are the fire fuelers.

!   We pass carry this spark to the activists.

!   We find ways to raise up this spark so that more will activists will find it.

!   We need to keep sourcing the sparks

!   The spark often times takes the form of a story!

Examples: TV Ads Radio Ads Billboards Fliers Telemarketing Direct Mail Trade Shows Pop Up Ads

Examples: Website Social Media Blogs Webinars Conferences Podcasts eBooks Videos Search Engine Optimization!

!   Movement starts and ends with STORY, because movements are HUMAN.

!   Humans need stories to help them determine who they are, how they fit in the world, and how they fit with other people.

!   Stories shape us and our world.

!   Our job as communicators is to help define the greater narrative, where individual’s stories join together to become a movement.

!   Love146’s larger narrative is a “Love Story”. That love Protects, Defends, Restores, Empowers.

•  A story from our Round Home and a story from a Task Force are both a part of that

larger narrative, and it is our job to make that clear.

!   “If I look at the mass, I will never act. If I look at the one, I will.” -Mother Teresa

!   One group was asked to help a seven-year-old girl named Rokia, from Mali. A second was asked to donate to help millions of hungry children. A third was asked to help Rokia but was provided with statistical information that gave them a larger context for her hunger. Not surprisingly, people donated more than twice as much to help Rokia as to help millions of children. But it turned out that even providing background information on African hunger diminished empathy, so people were much less willing to help Rokia when she represented a broader problem.

!   It’s not about us and them!

•  We need to move from Transactional to Relational!

!   The depth of the “WE” realized when you find that the people you thought you were fighting FOR, you're actually fighting WITH. We are all apart of something bigger than ourselves.

!   Heather, from our Round Home, is a leader in the abolitionist movement.

!   Culture = the sum total of ways of living built up by a group of human beings and transmitted from one generation to another.

•  Identifying the motivating forces in the spark and continuing to fuel those: that's the culture of the movement.

•  You must constantly evaluate and evolve your culture.

•  Whatever media you create, needs to leave a mark on the greater society, that is always consistent with your mission. ex: When fighting exploitation, it would be inconsistent to further exploit in our communication.

NOT FOR SALE: END HUMAN TRAFFICKING AND SLAVERY

Find this video at:

http://www.youtube.com/watch?v=f_HL2JSzYyo

!   Victim vs. Survivor

•  Prostitute vs. Prostituted / Exploited

•  “Voice for the Voiceless”

!   It’s a difficult issue... don’t make it any more difficult.

!   Peoples ability and desire to engage will depend on the way you frame the issue.

!   You HAVE to know your DNA.

•  If you don’t believe in movement, don’t talk about it. (people smell through B.S.)

•  Authenticity is paramount to buy in.

•  Don’t be afraid to evaluate and evolve your DNA.

!   For Love146.... our DNA is...

LOVE146 ROUND HOME VIDEO

Find this video at:

http://www.youtube.com/watch?v=d_MyUKFEgMc