communicating and disseminating gender data · graphs (online or in reports) communicating gender...
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Communicating and
disseminating gender data
Sara Duerto Valero
Regional Gender Statistics SpecialistMarch 2019
Hanoi, Vietnam
Gender Data is often available but not used, because
- It is not turned into statistics
- It is only disseminated via survey reports or databases
- Users might not know how to use databases/run analysis
- Users might not know where to find it
- Non-interested users don’t get exposed to it
Ensuring gender data gets used
Types of data dissemination
Data server (upon request)
Survey/other reports
OnlineGraphs/analysis
Communication strategyInfographics
Processed databases
Microdata repositories
Ensuring gender data gets used
Data server (upon request)
Survey/other reports
Communication strategy
Best case scenario
Worst case scenario
1) Establish the target audience- expert vs. non expert- specific topic vs. general- government or beyond
2) Assess audience needs- surveys- market studies- user-producer dialogue- communication channels (historical info on data requests)
3) Use the type of dissemination that fits your target audience best- Expert statisticians : databases, microdata repositories- Non-expert government: graphs, reports, tables- Non-expert CSO/public: infographics, news stories, social media materials, videos
- If targeting an interest group, publish information on a particular topic & timing
4) Make a long term plan (communication strategy, combined types of communication)
How to communicate gender data efficiently
Should inform data production, not just communication
Gender data exchanges (SDMX) among producers
Communicating gender data within the
government
NSO
Ministry Education
Ministry Labor
Ministry of health
Ministry of women
Ministry of Planning
Communication of Gender statistics for users
- Requests- Reports- Website
Online databases
Communicating gender data beyond the
government
Select indicators
Type indicator name or choose from tree
Metadata
Can be linked to graphs
Graphs (online or in reports)
Communicating gender data beyond the
government
Graphs (online or in reports)
Communicating gender data beyond the
government
- Categorical variables
- Non-expert audiences
- Continuous variables
- Time series
- Non-expert audiences
- Parts of a total (% that add up to 100)
- Non-expert audiences
Scatterplot
- Continuous variables
- Show correlations
- Expert audiences
Line graph
Boxplot
- Dispersion- Expert audiences
Graphs (online or in reports)
Communicating gender data beyond the
government
- Show inequalities across different social groups
- Allows for many categories and indicators
- Allows for comparisons across indicators and groups
- Expert audiences OR non-expert with explanation
Radarchart
An LNOB perspective: the same groups lag behind
across many indicators
Graphs (online or in reports)
Communicating gender data beyond the
government
- Translate a radar chart into different types of digestible information
- Choose one indicator only
based on target group
- Show separate disaggregation
variables AND the combined
effect
- Combine the two forms of
graphs to show the same
information
Graphs (online or in reports)
Communicating gender data beyond the
government
- Translate a radar chart into different types of digestible information
- Show simultaneous deprivation
by showing totals
- Compare to base population
groups
- Provide multipliers
Infographics (additional graphs)
Communicating gender data beyond the
government
- Show country based information (where position makes sense)
- Difficult to see in small screens
- Simple concepts
- Not many numbers
- Keep the images culturally appropriate
Pictograms
Typography
- Use for large/impactful numbers
- Keep in line with rest of font
- Show specific location (city)
- Can show level of impact by changing size of dot
Infographics
- Use either just one color, analogous colors or complementary colors. Never mix randomly.
- Be mindful of sizing: the size of the design element must be exactly proportional to the statistics.
- Do not squeeze or expand the icon
TAKE YOUR PICKS:- Color palette- Typography- Visual theme- Iconography- Margin size- Concept
Social media materials
Communicating gender data beyond the
government
- Wide reach, short attention span
- TMI: need a hook (shocking, compelling data)
- Human stories: SM is not for scientific statements
- Keep it short
- Be consistent (SM presence requires frequent postings to keep followers engaged)
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