communicating tiger

Post on 29-Nov-2014

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About the need to be aware of CONTEXT, and change strategy whenever necessary

TRANSCRIPT

like

like any

like any design

like any design graphic design

like any design graphic design

like any design graphic design is

like any design graphic design is in

like any design graphic design is in fact

like any design graphic design is in fact about

like any design graphic design is in fact about communication.

if you need to explain something, for instance the concept ‘tiger’ . . .

. . . you probably will do this differ-ently to a child then to a grown up. not only your tone of voice, but presumably also the content of your message will differ.

this now is the same with your guide-lines booklet.

this now is the same with your guide-lines booklet. sure, the item is going to be used by an agency, an individual designer, or ‘the boy from upstairs’ . . .

this now is the same with your guide-lines booklet. sure, the item is going to be used by an agency, an individual designer, or ‘the boy from upstairs’ . . .. . . but to explain the concept,

this now is the same with your guide-lines booklet. sure, the item is going to be used by an agency, an individual designer, or ‘the boy from upstairs’ . . .. . . but to explain the concept, to

this now is the same with your guide-lines booklet. sure, the item is going to be used by an agency, an individual designer, or ‘the boy from upstairs’ . . .. . . but to explain the concept, to communicate

this now is the same with your guide-lines booklet. sure, the item is going to be used by an agency, an individual designer, or ‘the boy from upstairs’ . . .. . . but to explain the concept, to communicate the booklet to a board,

this now is the same with your guide-lines booklet. sure, the item is going to be used by an agency, an individual designer, or ‘the boy from upstairs’ . . .. . . but to explain the concept, to communicate the booklet to a board, is something completely different.

i suppose you all will agree . . ? if you don’t, we have a principle difference of opinion, and we should discuss the issue some time.

. . .

. . . but not now

. . . but not now . . .

anyway, this is what i am trying to explain you over and over.i am afraid it is rather BASIC.there is no ONE solution.You should not be repetitive.

Communication

Communication depends

Communication depends on

Communication depends on C

Communication depends on CO

Communication depends on CON

Communication depends on CONT

Communication depends on CONTE

Communication depends on CONTEX

Communication depends on CONTEXT

Communication depends on CONTEXT.

ommunication depends on CONTEXT. .

mmunication depends on CONTEXT. . .

munication depends on CONTEXT. . . .

unication depends on CONTEXT. . . . .

nication depends on CONTEXT. . . . . . .

ication depends on CONTEXT. . . . . . . .

ation depends on CONTEXT. . . . . . . . .

tion depends on CONTEXT. . . . . . . . . .

on depends on CONTEXT. . . . . . . . . . . .

ion depends on CONTEXT. . . . . . . . . . .

n depends on CONTEXT. . . . . . . . . . . .

depends on CONTEXT. . . . . . . . . . . . .

epends on CONTEXT. . . . . . . . . . . . . .

pends on CONTEXT. . . . . . . . . . . . . . .

ends on CONTEXT. . . . . . . . . . . . . . . .

nds on CONTEXT. . . . . . . . . . . . . . . . .

ds on CONTEXT. . . . . . . . . . . . . . . . . .

s on CONTEXT. . . . . . . . . . . . . . . . . . .

on CONTEXT. . . . . . . . . . . . . . . . . . . .

n CONTEXT. . . . . . . . . . . . . . . . . . . . .

CONTEXT. . . . . . . . . . . . . . . . . . . . . .

CONTEXT. . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

CONTEXT. . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

CONTEXT. . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

CONTEXT. . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

CONTEXT. . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

CONTEXT. . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

CONTEXT. . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

CONTEXT. . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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