communicating ux design through storytelling - refresh dublin

Communicate?

Engage?

Persuade?

Failure to…

Why use storytelling?

Stories make ideas sticky.

EleMENTS of a good story

Image: Philip Lawson 2011

The Hero

Situation

Conflict

Climax

Resolution

Executed Movement Imagined Movement

SocialTimes

Kathryn Parkes

UX Sofia 2014

TED: Mary Lou Jepsen: Could future devices read images from our brains?

Classic Storyline

Classic Storyline

Personas?

Characters

Your story characters shouldn’t be static - take them out

for a bit of exercise and see how they behave.

The Cast

The Storyline

Scenarios

Explain

Inspire

Motivate

Persuade

Daddyo Story

Who is the user? Where is their pain? What are their needs?

Future without

our solution

Future with

our solution

iQ Content

“Design is really an act of communication, which

means having a deep understanding of the person

with whom the designer is communicating.”

!Don Norman

How do you want

to make your

audience feel?

Explain

Inspire

Motivate

Persuade

Product

Managers?

Senior

Managers?Dev team?

Clients?

Your job as a UX Professional

Find the happy marriage between user needs and business goals.

Adapt

Fast, Simple, Clear

The simpler a story the more likely it is to stick.

Leave room for the imagination

The human brain has an amazing ability to fill in the gaps.

http://xkcd.com/1354/

Heartbleed Explanation

Show your work…early

Storytelling Hackathon - Popathon - Darklight Festival

Be willing to share ownership

!

Collaboration

Practice

Storytelling

Verbal/Visual

‘It’s all in

the

telling.’

‘My work

speaks for

itself.’

Extract from Scott McCloud - Understanding Comics

Building Stories - Chris Ware

Experience Maps

http://bridgeable.com/dog-sledding-experience-design/

Experience Maps

Adaptive Path

User Journey Maps

Google Maps

You

The loudest voice in the room

doesn’t always have the best idea

What makes a good UX Designer?

Quiet: The Power of Introverts in a World That Can't Stop Talking - Susan Cain

Begin with the end in mind

A Twist

The End

kathryn.parkes@gmail.com

@kathrynparkes

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