communication brief

Communication brief

Pratik Kashikar

Subject Area

• News show

Specific Topic

• Audio-Visual format • 30 minutes special news show• It covers all the major (selected) news

happened during the month.

Target Audience

• Gujarati news viewers.

Operational Definition

• To create special news show on special news item, various news will be gathered during a month.

• Will create a creative news show which will attract the viewers of general news bulletin.

Objectives

• To inform people in better way, what happened during one month in Gujarat.

Measurable Outcome

• T.R.P

Background Information

• Every news channel’s annual news summary program

• Doordarshan weekly news program• Newspapers annual summary

Existing situation

• Open market• Currently, neither of the regional news

channel produces this kind of special news shows which covers events of month.

Content Input

• Will try to cover major beats of our field.• Anchoring • Piece to camera • Interviews

Take off point

• Program logo• Anchor Introduction• News flash

Desirable situation

• Gain maximum T.R.P. in next six month

Language

• Gujarati

Format

• Audio-Visual

Approach & Treatment

• Where ever there will be a necessary of audience participation for the news story will conduct a participatory approach or else non participatory approach.

• after a specific time, will conduct a participatory approach for the betterment of content being deliver to the viewer so as to give the best treatment to the audince.

Duration

• Around 30 minutes.