communication using technology
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COMMUNICATION AND TECHNOLOGY
Presented By1) Hemraj
2) Satvir
3) Sakshi
4) Shahid
5) Chetan
6) Parul
7) Madhu Babu Bhogadi
BC-ASSIGNMENT
PROF:- Dr. Bhavleen Kaur
Communication by Social Media
How to reach your audience with Social Media
• Google/Yahoo
• Constant Contact
• Blogs (Wordpress, Blogger, Blogspot)
• YouTube
• LivingSocial, Groupon, Restaurant.com
• Handouts
Social Media Effective in Communications
Blogs
LivingSocialGroupon
Restaurant .com
•Email •Website Integration- Calendar- Analytics-AdWords-AdSense-YouTube-Blogger
•Site Page•Photos•Promote Events•Event Invites•“Like”•Page Favorites•Posting across sites•Public pages and Private Group pages•Website page “wrap”
•Post as needed
•Email Newsletter, postcards and messages•Templates•Surveys and Polls
•Post as needed
•Professional Network•Post Business and Professional News•Client and Prospect Research•LinkedIn Ads•Groups•Follow Company
•Timely, short messages•Images•Links•Emergency Contact•Weather Delays•Multiple Accounts•Merchandise support
•Define use! Post as needed•Option to Blog
•Hosts Videos•Embed in website•Send links through Constant Contact/email•Tells more complete story
•Creates personality, more engaging content•Can be more time-consuming in comparison to other social media
•Post 1-2 times weekly minimum
•Drive business when needed•Build new customer relationships•Reward current customers and members
Google.com
Social Media
• Top search engine; Facebook and Google battle for #1
• Google email (Gmail)
• Google Calendar
• Google Analytics
• Google AdWords
• Google AdSense
• YouTube
• Blogger
• Google Maps
• Picasa
• Google Checkout
Facebook.comOver 40% of all Facebook users are over age 35 today (up from 22% in
2012) – quite a change from Facebook’s roots as a social networking tool for college students just a few years ago.
Social Media
Social MediaFacebook.com
Privacy Settings
Social MediaFacebook.com
Personal Profile Privacy Settings
Social MediaFacebook.com
Personal Page – Friends Only Privacy
Social MediaFacebook.com
Find Friends Option
• People
• Businesses
• Events
• Causes
• 12 Men
• 7 women
• 3 Businesses
• 2 Associations
1,945 1,263
1,404
4,140
• Registration
•Profile (Self)
•Page
•Group
•Community
•Important Tips Originator/Facebook Individual Profile and email
Administrators
Social MediaFacebook.com
• General Info
• Favorite Pages
• Photos
• Event Invitations
• Text message link
• Post video links
Social MediaFacebook.com
Facebook Business Page
Social MediaFacebook.com
Private Golf Club with a public Facebook Group Page
Social MediaFacebook.com
Private Golf Club with a private Facebook Group Page
Group Options
Open Members are public, content is public
Closed Members are public, content is private
Secret Members are private, content is private
LinkedIn.com
Social Media
90 Million users worldwide of professional network designed to serve businesses and executives
LinkedIn.com
Social Media
• Business Focus
• Public Profile Link
•“Follow Company”
• Connect Blog
• Portfolio Link
•LinkedIn Ads
LinkedIn.com
Social Media
Company contacts and introductions through personal network
• Network Connections
•Research
LinkedIn.com
Social Media
Company contacts and introductions through personal network
• Introductions
•Recommendations
LinkedIn.com
Social Media
LinkedIn Ads help you target potential customers and clients
• LinkedIn Ads
• Target Demographic
• Daily Budget
• Cost per click
ConstantContact.com
Social Media
Email Communication, Surveys and Polling
• Account Set-up
• Email Management
• Email Design and Format
• Online Surveys
ConstantContact.com
Social Media
Email Communication, Surveys and Polling
• Account Set-up
• Email Management
• Email Design and Format
• Online Surveys
ConstantContact.com
Social Media
Email Communication, Surveys and Polling
• Account Set-up
• Email Management
• Email Design and Format
• Online Surveys
• Annual Planning
Twitter.com
Social Media
• Nearly 200 Million Users
• 38% are 35+ years of age
• 33% in U.S.
•15% Europe; 2.5% Canada
Twitter.com
Social Media
• Follow Companies
• Follow Individuals
• Timely and Relevant
• Multiple Accounts
• Photo Tweets
• Merchandising
• Emergency Alerts
• Weather Delays
YouTube.com
Video sharing and hosting
Social Media
•Videos offer a 24/7 sales tool
• Embed video in website
• Link to emails, Twitter
•YouTube provides free hosting and bandwidth that would be costly or slow down website
Blogs
Timely, relevant, and unique “voice” for your business
Social Media
• 56% say that their blog has helped their company establish a positioning as a thought leader within the industry
• 58% say that they are better-known in their industry because of their blog
•Popular Blog sites: Wordpress.com, Blogger.com, Blogspot.com
THANK YOU….
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