communications & public relations industry in vancouver, british columbia, canada
Post on 28-Jan-2015
110 Views
Preview:
DESCRIPTION
TRANSCRIPT
COMMUNICATIONS & PUBLIC RELATIONS INDUSTRY IN BRITISH COLUMBIA, CANADA
Presented by Susan Kirk
Marketing Communications
Public Relations Marketing Communications
Many Terms in Industry
Marketing Marketing Communications Public Relations Communications Online Marketing Social Media Content Marketing Community Relations Media Relations Investor Relations Crisis Communications Issues Management Branding Communications
Education opportunities
Kwantlen - PR Diploma Program
http://www.kwantlen.bc.ca/calendar/programs/prel-di.html
BCIT - Marketing Communications
http://www.bcit.ca/study/programs/63aadiplt
UBC - Integrated Marketing Certificate
http://www.tech.ubc.ca/integrate/
Royal Roads – Communications BA or MA
http://www.royalroads.ca/program/professional-communication-ma
UBC – Commerce BA, Marketing
http://www.sauder.ubc.ca/Programs/Bachelor_of_Commerce/Program_Overview/Options_Specializations/Marketing
Industry Associations
CPRS – National and Vancouver Chapter
http://www.cprsvancouver.com/
http://www.cprs.ca/
IABC – National and Vancouver Chapter
http://www.iabc.com http://www.iabc.bc.ca/
Job Searches
Job Opportunities
Organizations “in-house” vs. agency Small organization
Entrepreneurial, flexible, variety Large organization
Defined role, promotion opportunities, international Agencies
Variety of work Government
Defined career path Not-for-profit
Associations (i.e. BC Heart & Stroke) Hospital Foundations Tides Canada (environment)
Specialized Technology Legal Real Estate Hospitality
Many, many job titles
Chief Marketing Officer Vice President, Public Affairs Vice President, Corporate
Communications Vice President, Marketing Director, Marketing
Communications Marketing Director Public Relations Manager Account Director or
Manager Community Manager Social Media Manager Online Marketing Manager
Community Relations Manager Investor Relations Manager Marketing Manager Marketing Communications
Manager Communications Officer Graphic Designer Web Designer Technical Writer Corporate Writer Marketing Communications
Specialist Marketing Coordinator Communications Coordinator Account Coordinator
Job Postings
Government Communicationshttp://www.gov.bc.ca/gcpe/career_overview.html
Marketinghttp://www.bcama.com/database/search_jobs.asp
Communications & PRhttp://members.cprsvancouver.com/postingList.aspx
Communicationshttp://jobs.iabc.com/c/search_results.cfm?site_id=65
Marketing Communications – Technologyhttp://www.bctechnology.com/scripts/search_form.cfm
Marketing, PR, Communicationshttp://vancouver.en.craigslist.ca/mar/
Not-for-profithttp://www.charityvillage.com/cv/main.asp
Recruiters / “Headhunters”
http://www.searchwest.ca/ http://www.kornferry.com/ http://www.britishcolumbia.name/he
adhunters.htm
NETWORKING
Vancouver Board of Trade
http://www.boardoftrade.com/
Industry trends
Trends
24 / 7 news cycle Citizen journalism Social media
Twitter Linkedin Facebook Youtube Slideshare
Follow subject areas using Google alerts Hootsuite.com Socialmention.co
m
Information Sources
Gurus Brian Solis
http://www.briansolis.com/
Seth Godin http://www.sethgodin.com/sg/
Beth Kanter http://beth.typepad.com/
Info Sources 6SMarketing
http://www.6smarketing.com/ Marketingprofs
http://www.marketingprofs.com/ Mashable http://mashable.com/ Marketingsherpa
http://www.marketingsherpa.com/
Reputation Institute http://www.marketingsherpa.com/
IABC http://www.iabc.com/ CPRS http://www.cprs.ca/ PRSA http://www.prsa.org/ Journalism http://j-source.ca/ Consulting
http://www.consulting-business.com/
Questions
Contact me for more information Susan Kirk susandianekirk@gmail.com www.kirkmarketingcommunications.com Twitter: @susandkirk
www.twitter.com/susandkirk Linked:
https://ca.linkedin.com/in/susandkirk Cel: 604-315-9959
top related