communicationsgarlandreferralnetwork.com/docs/lawson.pdf · fortune 500 companies n clients based...

C O M M U N I C A T I O N SC O M M U N I C A T I O N S

Who We Are

n We’re a home-office based marketing communications company supporting corporate clients since 1985.

n A cost-effective alternative to traditional advertising and marketing companies

n Expertise in:t Corporate Branding/Rebranding (Competitive

analysis, logos, literature) t Market research — Analysis, competitive

strategy development, media planningt ROI-based Marketing Programs — lead

generation and client retention through a mixture of social media, email marketing and dimensional direct mail

t Advertising — print, web, social mediat Collateral — print & web (brochures, catalogs,

prod sheets, instruction guides)t New Product Launch — Messaging, PR, Media

placement

What we bring to the table

n A combination of highly experienced professionals with fresh young talent

n Extremely responsive and personal customer service

n Cost-effective alternative to traditional agenciesn Bandwidth expansion and fresh concepts for in-

house departmentsn 40-year track record

C O M M U N I C A T I O N S

Our Services

n Creativet Concept, Writing, Design, Illustration,

Photography, Productiont Advertising, Collateral, Direct Mail (web- and land-

based + combination + dimensional mailers)t Websites, PURL and social media t Display — POP, Billboard and Tradeshow graphicst Incentive-Based Employee Training — marketing

turned inward t Sales Incentive Programs — geared towards

bringing up the low earners without ignoring the high achievers

n Productiont User Guide Development and productiont Training Programs — print, video and CBTt Supportt Tradeshow and event managementt Speaker support — Speech writing, PPT, Videot Ad specialty fulfillment

C O M M U N I C A T I O N S

Our Clients

n Primarily corporate clients ranging from start-ups to fortune 500 companies

n Clients based throughout North America, and Europen Types of clients:

t Small Companies with little of no marcom support and a need to compete with sophisticated marketing programs of larger competitors

t Medium-to-Large Corporations with in-house support teams and/or and Agencies of record and a need to expand both bandwidth and creative pool without breaking the bank

t In-house training departments looking for ways to incentivize certification training and improve results

Past & Current Clients

n Alcatel-Lucent

n American Dispenser

n Amerisource Bergen

n Ameristar Jet Charter

n Barrington, Ltd.

n Certara, LLP

n Encore Wire

n Ericsson Wireless

n Fossil Watch

n Fujitsu FNS

n KWS Manufacturing

n Nortel North America

n Regent Pacific

n Safety-Kleen

n St Jude / Abbott Labs

n Schneider Electric

n Southwest Diagnostics

n Standex International

n Triple/S Dynamics

n Verizon

C O M M U N I C A T I O N S

Logo Development

Corporate and product brand logos

C O M M U N I C A T I O N S

Corporate Brochures

C O M M U N I C A T I O N S

Product Brochures

Branded literature packages include Product Line Brochures, Individual Product Fliers and Product Data Sheets

C O M M U N I C A T I O N S

Data Sheets

C O M M U N I C A T I O N S

Direct Mail Postcards

C O M M U N I C A T I O N S

Dimensional Direct Mail

Direct mail to C-level Execs with Ad Specialty items to get past gatekeepers

Handmade Mahogany boxes with divider inserts replace corrigate boxes and become desk organizers to extend life of brand reminder (logos branded on inside of lid).

C O M M U N I C A T I O N S

Web Landing Pages & Interfaces

C O M M U N I C A T I O N S

HTML Email

Constant Contact & Mail Chimp

C O M M U N I C A T I O N S

Trade Ads

C O M M U N I C A T I O N S

Billboards

C O M M U N I C A T I O N S

Tradeshow Graphics

C O M M U N I C A T I O N S

Truck Wraps

ASI Truck Wrap

Dell Mobile Demo Truck

Alcatel Mobile Tradeshow

C O M M U N I C A T I O N S

Day-to-Day Graphics

C O M M U N I C A T I O N S

Incentive Programs

Mac Tools Sales Enhancement

Pizza Hut Phone Sales – Employee Incentive Program

C O M M U N I C A T I O N S

Guides & Training Materials

Work Instruction Safety Safety Certification Training Engineering Guides

C O M M U N I C A T I O N S

Video & Interactive Training

Ruggedized Job-Site Training Kiosks

Provide an Implementation Platform with Tracking & Certification Capabilities

via Smartcard IDs

Assessment & Planning

Scripting

Location Shooting

Post-Production

Coding