compare cloudware investors
Post on 07-Aug-2015
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The unique, unrivalled comparison website for businesses who want to choose and use cloud services
and applications
The cloud market opportunity
Financial services
Property
Fast Food
Travel & accommodation
Utilities
The rise of the digital middle man2
Huge market growth
2010 $56 billion
2013 $131 billion
The cloud market opportunity
2020 $250 billion
3
2010 $56 billion
2013 $131 billion
2020 $250 billion
99% of UK businesses are SMB ( 1-249 employees).**
UK SMB cloud market is currently worth £2.5 billion*
Up to 75% of small business (<100 employees) prefer do-it-yourself (DIY) online tools to choose their own products and services.***
25% of medium sized businesses (>100 employees) go DIY.
*Parallels 2013**HMRC, 2014***McKinsey SMB survey 2013
Huge market growth
The cloud market opportunity
3
• Only dynamic comparison website for cloud -based software
• UK market with global reach
• Business focused, non-techie
• Works with any software vendor sales model.
Startup of the Year 2014
Unique market position
Compare Cloudware
Purchase/Trial
60% of UK adults use a comparison website first to choose products and services. Source: Mintel
We shorten the distance between search and purchase
52% purchased directly through comparison websites
69% use comparison websites to identify potential providers
Closer to the cash register
Find multiple vendor sites/correlate comparison criteria and results/repeat process for other categories
Time
Source: Price comparison websites: consumer perceptions and experiences RS Consulting/Consumer Futures 2014
Search Paralysis More Guidance Option Indecision Purchase Delay Paid Search Competition
?Decision makers looking to buy
cloud services online
Unique market position
Market reachUnique comparison service
Quick answers Always onFast results
Ease of use AutomatedNeutral and unbiased
Geek free Lower cost per saleFree and easy to use
Choices Performance basedSingle destination
Reviews TransparentUser ratings
Best value No risk
Impartiality
Buyers looking for: Vendors looking for:
Addressing a market needUnique market position
Our difference in the market Unique market position
Always-on
Active buyers
Accountable
Automated
As-you-go
Comparative
Comprehensive
Consultative
Conclusive
Contextual
5 Csfor users
5 Asfor vendors
Conferencing Email
Hosting HR
Payments Sales
Business & operations
Security
Marketing
Website
Creative
Intelligence & reporting
Project management
CRM
Financial Office
Communications
Storage & back-up
Current Compare Cloudware categories
Unique market position
(September 2014 - Complete)
(from April 2015)
With proof of concept and no debt carried forward
£150k raised
With proof of revenue, extended categories
and functionality
£140k for 6% equity
£210k for 9% equity
SEIS round
EIS rounds
Investment requiredInvestment & Use of Funds
Private Equity
Mobile-friendly website
Prime for mobile devices
Increase dwell time
Search marketing – Push 1Drive traffic
Social advertising – Push 2Drive traffic
Content platforms – Push 3Drive traffic
Cust
omer
-fac
ing
initi
ativ
es
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
Live chat
Increase conversion
Grow revenue stream 2
CloudBlog enhancement
Increase distribution and coverage of content
Increase dwell time
Launch CloudClinic
Grow revenue stream 3
Increase conversions
Leadership position
Promote book published by Compare Cloudware
Drive traffic & data capture
Build trust/authority
Create awareness in IoD and Federation of Small Business communities.
Promote the benefits achieved by 4 real businesses using site
Increase awareness and traffic
Communicate benefits to buyers
Build reputation with cloud providers
Complete development of CloudKit platform/ integrate with core site
Launch revenue stream 3
CloudKit promotion and marketing
Grow revenue stream 3
Drive traffic
We’re Cloud
Converts
Fully live
Currently in Beta
CloudClinic
Plat
form
&
Vend
or s
ales
initi
ativ
es
Platform development to optimise sales conversions
Enhance data capture
Improve visitors converted to transactional revenue
Vendor sales – wave 1 & 2
Telemarketing (Market Makers)
Increase size and quality of database (Datametrics)
Marketing automation
Systemise marketing delivery
Reporting Centre
Provide enhanced reporting and analytics to support sales activity
Encourage ‘self’ upselling
Vendor sales – wave 3 & 4
Telemarketing (Market Makers)
Increase size and quality of database (Datametrics)
International-ready platform
Make site self-serve
Base for localised content
Native mobile capability
Proprietary transaction platform
Streamline transaction workflows
Move from pay-in-arrears to pay-in-advance model
Key projects investment plan
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