competitive intelligence - indegene.com · • the team comprised pharmaceutical competitive...

Competitive

Intelligence

Scientific, Business, and Competitive

Intelligence Center of Excellence

Case Study

Business Development & Licensing (BD&L) Forecasting

(Quick, Topline Forecast Support and Modeling)

Objective

To provide continuous competitive intelligence support to

the Strategic and Pipeline Intelligence group of a top

European pharmaceutical company

Our Solution

• Indegene proposed to set up a center of excellence (CoE)

• A dedicated team of 14 FTEs was set up within 8 weeks of

the contract to provide ongoing support to the client to

handle quick turnaround and unplanned requests

• The team comprised pharmaceutical competitive

intelligence (CI), research, and analytics experts

• Key performance indicators, governance structures,

processes, and protocols were established

• The team functioned like an external arm to the group

and catered to different stakeholders

• The team handled all the CI, research, and analytics

requests and had the flexibility to handle overflows

Providing continuous intelligence support through a dedicated centre of

excellence for a top pharmaceutical company

Outcome

• Successful execution of approximately 35-40 projects to date

• Provision of enhanced outputs through value-added assessments and executive synopsis

Business Development & Licensing (BD&L) Forecasting

(Quick, Topline Forecast Support and Modeling)

Clinical Trial Analytics (Trial Map Designing) Pipeline Analysis (CKD Pipeline Overview)

Disease Overview (CRC Pathophysiology) Treatment Landscape (Algorithm of Dyslipidemia)

Business Development & Licensing (BD&L) Forecasting

(Quick, Topline Forecast Support and Modeling)

Unmet Need Analysis (Osteoarthritis) Epidemiology Assessment (OA Prevalence)

Market Overview (Drivers and Constraints) Promotional Strategy Analysis (Exelon)

Business Development & Licensing (BD&L) Forecasting

(Quick, Topline Forecast Support and Modeling)

IMS Analysis (Alzheimer’s Disease)

In-Licensing Dashboard (Oncology)

Events Tracking

Primary Market Research Analysis

To learn more about how we

can help your organization,

please contact:

www.indegene.com/lifesciences

www.indegene.com/lifesciences

Marketing.global@indegene.com