concept to profit 2.5 - how to create and distribute videos online

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Learn how to produce and distribute video content online. A big THANK YOU goes out to Jim Cecil of the Nurture Marketing Institute for his suggestions and guidance in creating this version. To see the version w/ audio visit: http://www.jivesystems.com/blog/2009/12/webinar-concept-to-profit-2-5-learn-how-to-produce-and-distribute-video-content-online/

TRANSCRIPT

Wouldn’t it Be Amazing if You Could Change Just One Thing About the Way You Market

Your Business and See Your Sales Skyrocket?

Do You Know What that One Thing Could Be?

Here is a Hint

We Help You Put the Human [and Winning] Element Back

into Your Marketing

Here are the Facts

http://www.comscore.com/Press_Events/Press_Releases/2009/11/Hulu_Delivers_Record_856_Million_U.S._Video_Views

Video Metrics for October 2009

•167 million U.S. Internet users watched online video• That is 84.4 percent of the total U.S. Internet audience• The average viewer watched 10.8 hours of video

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence.

HOW MANY OF THOSE VIDEO DID YOU CREATE?

What is the Reason for Web Video’s Meteoric Rise

Business = Transference of Knowledge

Sales = Transference of Feelings

Relationships = Are all About Trust

Weiss McGrath Retention Study

Sales, repeat business and referrals are a direct result of your prospects and clients

understanding and remembering your message!

Technology continues to advance the way that we communicate on both a professional and personal level.  

Web video is transforming marketing strategies for small businesses and large corporations alike.

It is time to redefine the way you market your business!

Flip Ultra Video Camera:Quick, easy, with moderate sound and picture; complete freedom to roam.

Sony HDR-SR11:Requires video production knowledge, editing software, great picture and sound quality. In addition, lighting would be a sound investment.

What Video Equipment Do I Need?Logitech Pro 9000:Quick, easy, with good sound and picture quality, but you are limited to the length of the USB cable.

Okay… I Bought My Webcam.

Now What?

How Do I Distribute My Videos?

Video Sharing CommunitiesPaid Service Providers

• Very Limited Email Support• No Phone Support• No Training or Coaching • No Training Webinars• Limited Video Duration• Open Sales Funnel• Related Videos and Ads

• Video Editing Required

• Email Support• Phone Support• Close and Customizable Sales Funnel• No Related Videos or Ads

• Automatically Encodes Videos•More Depending on the Provider

Make Sending Video a Habit

•You have to use something for it to be useful, right? 

•If you send at least five (5) videos per day, we can almost guarantee success; you will double your business in the next three (3) months.

[Don’t forget Grandchildren, loved ones, and old school friends.  After all life isn’t just about making money.  You can bring a smile to almost anyone’s face by sending them a video email.]

Establish Trust with New Prospects

•Shorten the sales cycle, dramatically

–Send videos, instead of plain text emails–Immediately after your first phone call, –record a quick video reaffirming the conversation and outline the next steps.

[If any of you can time travel. Please give this picture to Socrates.]

Make Money While You Sleep

• Just like regular emails, you can create canned responses with video emails.  

• You can schedule them in follow-up sequences through your current email marketing or CRM platform.

Evergreen Videos

Videos you could record:

–Thank You for Your Purchase 

–Welcome to our Company 

–Nice to Meet You 

–Seasonal and Holiday Greetings

–Happy Birthday [We can give you the seed of an

idea,but it is up to you to make it grow!]

Record Responses to FAQs

•Using evergreen videos you can reduce repetitive conversations with prospects, clients, employees, even referral partners. 

•Take your boring plain text FAQ's for each relevant group and record a videos to answer them.  

Introduce Up-Sells and Cross-Promotion

•A sale is the direct result of the prospects understanding of your value proposition.  

•Increase your conversion ratios by recording videos to explain the value of your up-sells and cross-sells.   [If a picture can speak a

thousand words,and a video is 24 frames (pictures) persecond... you get my drift, right?]

Video Sharing Communities are

Awesome!• General Promotional Videos• Free Publicity• Educational Content• Building a Following (Social)• And more….

But, when you want to send a targeted message to anindividual or group of people, it is better to have a closed and customizable sales funnel.

Closed and Customizable Sales Funnel

• Eliminate holes in the sales funnel

–Increase conversion ratios

•Don’t sell, provide opportunities

Closed and Customizable Sales Funnel

• Market multiple goods/services innocuously

–Allow prospects to discover complementary goods/services on their own–You provide the links, they take interest and click to learn more

[Don’t leave them with questions. Lead them to the answers and make it easy to find them!!!!]

1. Video Email Notification

2. Video Template

3. Exit Links

4. Post Link

Four Components of jiveSYSTEMS

Video Email Notification

Video Template & Exit Links

Exit Links = $$$

• Always, give the viewers a call to action in the video to click on an exit link

Post Link •You can embed/link to your videos in:

-Email templates

-Follow-up sequences

-Blogs

-Websites

-PDF’s and more..

Now, Let’s Bring Everything Together

Tips to Get You Off to a Flying Start

• Be upbeat and lively– "Sales is the transference of feeling.“ -Zig

Ziglar– When you believe in your message, it shows

• Introduce yourself– Start each video with “Hi I am so and so from

Company X”

• State your Unique Selling Proposition (USP)– What makes you special? – Use variation to avoid repetition

Tips to Get You Off to a Flying Start

• Avoid sitting too close to the camera– [you might break it, lol]

• Keep your videos short and to the point– [no-one likes to hear you babble]

• Make a call-to-action at the end of every video– Tell your viewers what you want them to do

Why our Members Love jiveSYSTEMS

Simple

•It’s as simple a buying a camera and signing up

Helpful

•We offer unlimited customer support and coaching

Powerful

•Send videos, sell more products/services

Proven

•Our training methods work; just ask our members!

You Get: Unlimited Coaching and Support

Unlimited Storage

Unlimited Bandwidth

Regular Training Webinars

60 minute Record Time

The WOW Factor in Your Marketing

And More!!!

With Your Membership jiveSYSTEMS

Your Options To Get Started1. Buy a Webcam and upload your videos to a video

sharing site

2. Request a 1-on-1 walk-through of our system

- Email askus@jivesystems.com

3. Take a 30-Day Free Test-Drive of our System

- Go to www.jivesystems.com

4. Join our VIP Program*, includes:

- 1hr Consultation

- Custom Video Template with your logo and

information

- This costs $450 upfront plus the $97 per month for

your membership—pay nothing for 30-days and we

offer a 100% satisfaction guarantee

* Limited time offer

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