confessions of a pr professiona slide share-2010

www.cleapublicrelations.comvinodgnair@cleapublicrelations.com

The Clea Group of Companies is a Rs.

1 billion (Rs. 100 crore) entity that

offers a plethora of services ranging

from Public Relations, Media Relations

and Dissemination, Film Production,

Marketing Consultancy, Celebrity PR,

Visual Communication & Design, Brand

Custodial Services and Market

Research. With offices in 33 cities

across the country and employing over

260 experts, the Clea Group is

quintessentially a highly dynamic and

expert organisation that can handle the

communication needs of any

corporate, brand or individual.

What would you like

to see?

Confessions of a PR

Professional

What they Can’t Teach you in

any Management or

Communication School

PG-18 - Students accompanied by Teachers

Not admissible in any other forum

Admitted under duress and adrenaline stupor

Confessions of a PR

Professional

I begin at the end…

• Not of my journey…

• Not of my dreams…

• Not of my hope either…

• But…

• At the end of my beginning!

What the hell does that

End of my

beginning…

Absurd as it may sound…

• It is the truth!

• For that is where it all

began…

My beginning…

• Was exactly like that of

millions of others before

• And millions after me…

• And the same as what it is

going to be for the majority

of hopeful graduates sitting

in this gathering…

A beginning…

• Full of hope…

• Full of ambition…

• Full of confidence…

• Full of spirit…

• Full of enthusiasm…

• Full of Zest, vigor, energy

and verve…

Have you ever seen a football

match?

• And noticed the player who is called upon

from the bench, by the coach…

– How he springs up…

– How he stretches himself and preens…

– How he takes his position just outside the

boundary line…

• And waits expectantly for the moment, when

the Line Referee signals to a player on the

field to come out…

• And how he dances, prances and swaggers

his way into position…

I was just like that…

• Waited on the boundary line till an

opening in Mudra PR was offered

to me…

• And with glee, swagger and

passion…

• I entered the field of PR

The field of Public

Relations

• Creative…

• Exciting…

• Challenging…

• Abounding…

Abounding…• With opportunity

To think…

To strategise…

To apply what I had learnt in text

books…

To succeed and make a mark

for myself…

To make a difference…

•Entering the world of

brands, is like entering a

wonderland – magical,

mysterio9us, alluring and

unpredictable…

•A world which is

characterized by a

singular characteristic…

For reading more of this

book…• You have to buy it…

• After I write it…

The Perceived field of Public

Relations

•Build Brands…

•Manage

Communication…

•Build relationships…

•Create Brand

Strategies…

Certified that this person has achieved excellence in

Ideation…

Creativity…

Innovation…

And…

Communication

By sheer virtue of the fact that he/she is

in the field of Public Relations

The truth is…

• There will hundreds of

people who will tell you

about the great world of

• And thousands of books

that espouse its merits…

While they are all honorable

men…

And so equally honorable

are the books…

Picture abhi baaki hai

doston…

Aur shayad…

Zara adhuri hai…

What they Can’t Teach you in

Any Management or

Communication School

The field of PR

A Percentage Analysis

Single Dimensional

Immeasurable

Uncontrollable

Frustrating

Stressful

Unreliable

Thankless

Unplanned

Subjective

Difficult

Demeaning

Unappreciated

Can never meet Client

Expectations

Uncertain

Unethical

Client

Expects

• impossible deadlines

• Unreasonable Expectations

• Instant Gratification

• Irrational

Nature

• Has no loyalty

• Petty, mean and selfish

• Has dual standards

• Always blames

Attitude

• Has no respect

• Is stingy

• Always demands free service

• Never appreciates but, is always critical

Behaviour

• Has no understanding

• Never gives you a proper brief

• Use you as per their need and then instantly discards you

• Treats you like shit!

• Is not your friend

www.cleapublicrelations.comvinodgnair@cleapublicrelations.comMedia

Doesn’t trust you Thinks of you as a hindrance

Never co-operates

Never delivers what you expect…

•Never delivers what they make you expect…

•Never delivers what should be expected…

Is totally unreliable Never reports accurately

Never does its homework Never keeps its promises

Bad mouths you to the Client Lies through its teeth

Is Corrupt Is not your friend

Uses you as per its need and discards you instantly after

Are you guys scared

enough?• I hope so…

• Because that’s the intent…

• To scare you out of your

complacency…

• To jolt you from your dreamy

stupor…

• To startle your mind…

For, in this state of nervousness…

when you still choose to enter the field of

You will be empowered!

• It energizes your body, yet, makes you more careful

• It makes you see better, feel better, react better, act

better

• It gives you the ability of speed

• It makes you take risks which you would otherwise

be afraid of taking

• It focuses your mind, body and spirit towards the

conquest of it

• It forces you to be honest with yourself

• It enforces passion, commitment, diligence and

attention to detail…

With the Power of Nervous Energy…

The World of PR

• Like the

two sides

coin…

The Bright Side…

• Is what you learn about…

• What you read about…

• What you percieive…

• And what excites you…

The bright world of

Communications

• Transparent

–Ethical

•Ongoing

confessions of a pr professiona slide share-2010

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celebrity pr

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meand millions

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