confex at ppa connect 2014

Leaderboarded at Connect 2014

Winning Together Why social feedback rocks

Leaderboarded at Connect 2014

Nike+ gives social feedback on running

Leaderboarded at Connect 2014

ZPP100 gives social feedback on marketing performance

Leaderboarded at Connect 2014

But what if feedback is multi metric – do you provide it like this?

Leaderboarded at Connect 2014

No, condense and make simple like this…

Leaderboarded at Connect 2014

Then, don’t give live feedback, turn it into a news bulletin

Leaderboarded at Connect 2014

How could you use Leaderboarded?

•  Hashtag Fans – who is tweeting most on the hashtag?

•  Hero Hacks –journalists sharing and engaging on our magazine

•  Expert readers – which readers are most engaged with our content

•  Just ask yourself what would a Nike+ program look like for my brand?

Leaderboarded at Connect 2014

HOW CONFEX USED LEADERBOARDED

Leaderboarded at Connect 2014

Inspiring eventprofs with gamification

Leaderboarded at Connect 2014

Clicking in to the news cycle

Leaderboarded at Connect 2014

And yeah we won an award

•  Beating Cisco Live…

Leaderboarded at Connect 2014

That’s all folks – time for Q&A

•  Toby Beresford

•  toby@leaderboarded.com

•  @tobyberesford

•  Kate Disley