connected consumers - retail summit 2016
Post on 18-Feb-2017
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Connectedconsumers
hii’m Tom
@gizmax#retailsummitcz
head of digitalresearch
market research
why i’m here?
the current state ofe-commerce
studies e-commerce for APEKnielsen global connected commerce
Nielsen Admosphere, TNS Aisa, N=500, 15+, internet population
2011 2012 2013 1/2014 8/2014
33% 37%47% 51%
63% 66%71%
4%
13%
28%31%
35%40%
2015 1/2016
penetration of mobile devices in Czech Republic
have used a smartphone or tabletto purchase
use mobile device for price comparison at least occasionally when purchasing in store
29%
mobile is no longer only opportunity, but a necessity
if you don’t believe the numbers,believe photos
2008
2013
so how it looks today?
shoppers today no longer simply go to the nearest store they grab the nearest digital device
once it was simplesingle channel
channels operate separately, the customer does not have a seamless shopping experiencemulti channel
thanks to technology customer purchases, anywhere, anytime and from any device
omni-channelis the newretail reality
…to deliver a seamless experience across all channels and all devices
retail must change that did not end as music industry
is e-commerce friend or foe?
showroomingtried by 52% Czechs
webrooming luxury categories, expensive electronics and furniture
we discovered the trend of cross-border e-commerce
global customer bought in the foreign e-shop. looking for authentic foreign brands and a wider range of products
what about Czechsand payments in e-commerce?
Bank transfer
Cash on delivery
Card
At the store
Digital payment system 4 %
10 %
25 %
28 %
28 %
why not card?security and uncertainty
barriers of e-commerceprefer to be able to examine the products complications in complaint and refund
—
motivators of e-commerceconvenience, price, time saving,range of products, product reviews,tools (cart, shopping lists)
+
but what is the greatest value?
customer no matter in what channel
the future is amazing ...
@gizmaxTomas Pflanzer
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