connecting business and clients through social media

#AhaNH

Connecting to Business and Clients Through Social Media

Lani & Allen VoivodCo-Owners and Your Allies in Possibility

Epiphanies, Inc. | @AllenVoivod | @LaniVoivod

Source: Corey Ann on Flickr (CC BY ND 2.0)

NH Works Conference

@EpiphaniesInc Facebook.com/AhaYourself Presented by Epiphanies, Inc. (EpiphaniesInc.com),

at the request of NH Works (NHWorks.org)

#AhaNH

“Money Makes a Difference.

He sees thousands of other people, bookkeepers or clerks or chemists or wagon hands, busy at their work and envies them from the bottom of his soul. They have their independence, their self-respect and manhood…

It is just money which makes this difference in him. With a little money he would be himself again.”

--Napoleon Hill Think and Grow Rich, 1937

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

NH Works Conference

#AhaNH

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

NH Works Conference

#AhaNH

Coming up…

• State of the state on social media platforms

• Social media use by HR and recruiting pros

• Drawing a line in the sand

• Top platforms and tips for their use

• Keeping track of businesses on social channels

Let’s go!

NH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNHNH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNH

Forrester Research: Annual “State of Consumers and Technology Report”

Note: Report doesn’t view YouTube as a social network…but it is!

NH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNH

Source:Denis Boudreau (CC BY NC SA 2.5

Canada)

NH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNH

@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen

Quality of Candidates:

1.Referrals

2.Internal Transfers

3.Direct Sourcing

4.Social Networks

5.Corporate Career Site

6.3rd Party Recruiters

7.Campus Recruiting

8.Job Boards

9.Search Engine Optimization

800+ hiring

managers and

recruiters took the

fourth annual

Jobvite survey...

Source: Jobvite 2011 Social

Recruiting Survey

NH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNH

Source: Jobvite 2011 Social

Recruiting Survey

NH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNH

@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen

Source: Jobvite 2011 Social

Recruiting Survey

NH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNH

@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen

Source: Lars Plougmann

on Flickr (CC BY-SA 2.0)

NH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNH

Top Platforms

Source: Mike Licht,

NotionsCapital.com

93% of US adult Internet users are on Facebook.

NH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNH

Fast Facebook Tips…

• Photos and videos perform better

• Use other tools to create photos/videos as needed

• Status updates: Shorter is better

• What Facebook and radio have in common

• Pinned posts highlight important items, generate

more interaction

NH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNH

@EpiphaniesInc | @YMCA_Boston Facebook.com/AhaYourself | Facebook.com/YMCABoston

Top Platforms

Source: Jonsson: Found graffiti in

Sweden, 2007

YouTube is

the world’s 2nd most popular search engine.

NH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNH

Fast YouTube Tips…

• Under two minutes

• Cross promote videos on all channels

• Repeat keyword/phrase in title, description, tags

• Add website link as first item in description

• Up to 5,000 characters, but only first 55-70 show

• Use closed captioning for accessibility and SEO

NH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNH

Top Platforms

Source: Mike Licht, NotionsCapital.com

Every tweet on Twitter

creates a new webpage, with its own unique URL.

NH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNH

Fast Twitter Tips…

• Link FB to Twitter to automate baseline content

• Most retweeted words/phrases center around

sharing (please retweet), blogging (new blog post),

content types (top, 10, how-to)

• Use hashtags to monitor conversations and topics

• Use social sharing buttons on other websites for

quick ‘n easy Twitter content

NH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNH

Top Platforms

Source: Magnet 4, Marketing dot Net

“A greater number of +1’s increases a link’s potential for a high CTR, which could lead to increased social sharing, and in turn can increase its Google search rank.” -- Keith Kaplan, Mashable

“90% of consumers trust peer recommendations.” -- Erik Qualman, author of Socialnomics, citing Nielsen Online data

NH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNH

Fast G+ Tips…• Google search algorithm taking G+ into account

• Social search lets you see whether people in your

network are talking about what you’re searching

• At least 17,000 in NH on G+, likely much more

• http://gplus.to to customize URLs

• Conversation conventions similar to Twitter (+

instead of @, hashtags work the same)

NH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNH

Top Platform

s“LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012.”

NH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNH

Fast LinkedIn Tips…

• 300,000 unique visitors monthly from NH

• Number of users tough – “Greater Boston Area”

• 100% profile completeness – 40x better odds

• Export and upload email contacts to broaden your

network

• Join groups (weekly digest), answer Questions for

added visibility outside your existing network

NH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNHNH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNHNH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNHNH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNHNH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNHNH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNH

Wrapping Up:

Results of three separate studies: 51-65% of job seekers used “personal contacts” to get a new job.--Mark S. GranovetterSociologiost and author,The Strength of Weak Ties

Source: Stanford.edu

@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen

NH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself

#AhaNH

Connect with Lani & Allen

603-524-5248

Hey@EpiphaniesInc.com

@LaniVoivod, @AllenVoivod

Facebook.com/AhaYourself

Pinterest.com/EpiphaniesInc

LinkedIn.com/Company/Epiphanies-Inc

Slideshare.net/AhaYourself

YouTube.com/AhaYourself

gplus.to/AhaYourself

NH Works Conference

Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself