connecting on linkedin

Connecting on Linked-In

Social Media Social media provides opportunities to engage and interact• Twitter• Facebook• LinkedIn

Professionals are signing up on LinkedIn at a rate of more than two new members per second.

Why Use LinkedIn?

World’s largest

professionalonline

network

Social Media

Benefits of LinkedIn Increase awareness of your organization Develop strategic relationships Meet potential donors Recruit board members Find volunteers Connect with potential employees

Personal Profile Include professional photo• Use key words

Add information about your organization• Upload files, brochures, etc• Link to videos

Share Export Create in another language

Example

Personal Profile Link positions, volunteer work and board service to organizations that are on LinkedIn. Encourage your board members to

do the same.

Example

Your Company Page Your company page is your home on

LinkedIn. Make sure it looks professional. Describe your vision, mission, purpose,

programs and services. Optimize for search include words and

phrases that describe your business, expertise, and industry focus.

Example

Your Company Page

Website

facebook

Foursquare

Twitter LinkedIn

Make sure your company name on LinkedIn is consistent with your company name on

your website and other places.

InstagramPinterest

Your Company Page Attract followers. Engage others with company updates and

information to establish as a thought leader.

Employees can provide to the page in emails.

Announce your page to clients, donors, partners.

Add a “Follow” button to your website. (Your web team can pull code for a “Follow” button from developer.linkedin.com)

Making Connections1st-degree - Direct connection2nd-degree - Connected to your 1st degree3rd-degree - Connected to your 2nd degree

Note: If their full first and last names are displayed, you can send them an invitation by clicking Connect.If only the first letter of their last name is displayed, clicking Connect isn't an option but you can contact them through an InMail. Example

Making Connections Who do you want to connect with?• Community partners?• Potential board members?• Foundations? • Potential donors?

Search & Connect Using advanced search to get information and make connections. Exporting searches.

Example

Groups Look for groups that have something in

common. Post relevant topics. Get input and feedback. Have conversations. Not a great place for advertising. Remember, you are networking and

building relationships.

Example

Recommendations vs Endorsements

Make recommendations Get recommendations Take the time to write them for others &

they feel obligated to write them for you.

No credibility for endorsements.

Example

Engage Remember networking is all

about engagement.

Thanks for Attending

Questions??

Contact me…Cindy Miles

cindymiles@nonprofitchamberks.orgwww.linkedin.com/in/cindymiles/