constructing an effective grassroots movement mario waissbluth
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Constructing an Effective Grassroots Movement
Mario Waissbluth
Perú
Argentina
Brasil
Promedio AL
Urugu
ay
México
ChileIsr
ael
España
Estados U
nidos
Promedio OECD
Noruega
Holanda
Canadá350
370
390
410
430
450
470
490
510
530
550 2009 PISA Reading Scale Data
65%
46%
31%
17%
Perú
Argentina
Brasil
Promedio AL
Urugu
ay
México
ChileIsr
ael
España
Estados U
nidos
Promedio OECD
Noruega
Holanda
Canadá350
370
390
410
430
450
470
490
510
530
550Percentage of functionally illiterate citizens
10%
Chile is the country with the second highest level of segregation in the WORLD
Wealthy children study with other wealthy children, middle class children with other middle class children, and poor
children with other poor children
Chile
The birth of our organization was unplanned and unexpected
August 22, 2008
In just 4 years, we have achieved solid victories and
become a key player and point of reference in education debates.
We were the first to suggest scholarships for students studying pedagogy.
We were the first to propose increases to the Preferential Educational Subsidy.
We improved the salaries, responsibilities, and hiring process of school administrators.
We achieved a US$ 300 million increase in funding for public education.
In just 4 years, we have achieved solid victories and become a key player and point of reference in
education debates.
We set in motion a discussion about the importance of preschool education, and its budget
has subsequently been increased. We blocked or modified legislation that we
perceived as inadequate.We have done fieldwork, helping municipalities
with education management. ……… and much more
Key factors in our success:
1. A passionate team2. Well-researched, fact-based proposals
3. Total independence from political parties4. Persistence
5. Maximizing petitions6. Professionalism in working with social media
and the press 7. Lobbying and dialoguing with all stakeholders
8. Fieldwork + public policy9. Simultaneous convergence of media messages
www.educacion2020.cl
Passion…..
Even more passion …….
This also has political and financial costs . . . . And we have learned through trial and error that not everything is as rosy as it might first seem.
We are a well-respected organization with an INDEPENDENT VOICE regarding topics concerning
education for all political sectors and for all citizens.
0100002000030000400005000060000700008000090000
Registered members of www.edu-cacion2020.cl
The website is the movement’s battleship…..
Jan-09 Jan-10 Jan-11 Jan-1240,000
45,000
50,000
55,000
60,000
65,000 The “cargo ship”: Facebook Fans
Today, Twitter is the fastest growing and most powerful tool; it is no longer a “toy”.
The “helicopter missile brigade”: followers on Twitter
Mar-10
May-10Jul-1
0
Sep-10
Nov-10Jan-11
Mar-11
May-11Jul-1
1
Sep-11
Nov-11Jan-12
Mar-12
010,00020,00030,00040,00050,00060,00070,00080,00090,000
100,000
Followers
Today, we have over 124,000 followers. This is the most important NGO Twitter account in Chile.
In the Commission on Education discussing the laws surrounding teachers, 2020 is setting out the law’s merits and improvements
In the Commission on Education listening to M Waissbluth from 2020, very interesting, they support the direction of the project but advise a larger budget.
In the Commission, Educación 2020 is tearing apart Lavin’s project, “quality and equality”
An interesting debate in the Senate’s Commission on Education over the quality and equality of education with Educación 2020
Almost Daily Press Appearances
Turning in signatures supporting public education to the presidentialpalace, May 2012.
Budget: Waissbluth requests that preschool education be prioritized ,and government intervention for municipalities in crisis.
Television
“We have the most segregated educational system in the world” (May 2012, CNN Chile)
A systematic focus is key for our model to be effective
Educación 2020`s
Fieldwork
Educación 2020`s Policy
Studies
Press and the media
The internet and social networks
Other educational
research institutes
Executive and Legislative
Power
Citizens
Lobbying
Before
After
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