consumer attitudes and online retail dynamics in chile : ken research

Post on 15-Jan-2017

46 Views

Category:

Retail

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

Overview of Chile’s Online Retail Market

• Chile is the leading country in Latin America in terms of electronic commerce transactions.

• The online retail market is small, accounting for only 2% of the total retail sales value in Chile.

• Increasing and easy access to internet is the main motivational factor for the online retail market.

• Increasing penetration of smartphones to gear up m commerce segment.

• Falabella, Lan.com and Mercado Libre are the most popular e commerce websites in Chile.

Ken Research Pvt. Ltd.

Some other facts about the Chile Online Retail Market

Lan.com, Falabella and Mercado Libre are the most popular E commerce sites in Chile.

Electronics, Tickets to concerts and Plane tickets are the favorite products of E commerce shoppers.

84% of Chilean Internet users are engaged in online retailing.

Only 3% of Chileans are engaged in M commerce, while 70% use a laptop or personal computer to shop online.

Ken Research Pvt. Ltd.

top related