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Consumer Education & Awareness
Campaign
AUGUST 2017
AXE White is anti- perspirant
“goes on dry and keeps you dry”
AXE Black is a body spray that
“keeps you smelling great”
48 hours
TOUCHPOINTS
Venue Monthly Footfall Monthly Unique
Footfall - Male
Branding
DWTC Sports
World
26,667 21,870 Mirror
Gold’s Gym
10 Locations
82,400 18,300 (10 Gyms) Mirror and
Sampling
Malls
11 Locations
2,745,428 1,098,171 Mirror, Frame
and Cabin
Waterless
24 Locations
717,000 717,000 Digital
Total 3,571,495 1,825,341
1.8 million unique male reach with unavoidable ambient media.
BUSINESS VILLAGE
REEF MALLREEF MALL
AL MUSALLA
AL HAMRIYAAL HAMRIYAH
AL HAMRIYAAL HAMRIYAHAL BARSHA
AL AIN
AL HAMRIYAAL HAMRIYAHRAS AL KHAIMAH
Video
CROWNE PLAZA CHAMAS
MARINA - TAMANI
DA-GAMA
OSCARS
THE PALM
LAVANA - 2
STABLES
DANA
STABLES
GRAND EXCELSIOR HEALTH CLUB
HOLIDAY INN – AUH
CROWNE PLAZA YAS– AUH
Thank you
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