consumer perceptions bouttravel houses
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Consumer Perception About TRAVEL HOUSES
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Introduction - Theory
Word tour - Latin tornare & Greek tornos Meaning - a lathe or circle; the movement around a central point or axis English - Suffix ism defined quality. Suffix ist denotes one that performs a given action. Tour represents a journey that is a round trip, i.e., the act of leaving and then returning to the original starting point. Thus, one who takes such a journey can be called a tourist. World Tourism Organization (WTO) tourist travel to and stay in places outside their usual environment for
more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within
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Types of Tourism
DOMESTIC
involving residents of the given country traveling only within this country
INBOUND
involving non-residents traveling in the given country
OUTBOUND
involving residents traveling in another country
TOURISM
DOMESTIC INBOUND OUTBOUND
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World Highlights of 2009
Hit hard - global slump, outbreak of AH1N1 virus
Tourism Economy GDP contracted to 4.8%
World over international tourist arrivals fell by 8%
Sector worldwide provided over 235 million jobs
Tourism Economy GDP has
0.5% growth in 2010
3.2% in 2011 expected
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Real GDP growth - World
-4.8% in 2009
expected 0.5% in 2010
expected 3.2% in 2011
average 4.4% per annum in next 10 years
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GDP contribution - World
9.2% (US $ 5,751 bn)
2010
9.6% (US $ 11,151 bn)
2020
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Investment - World
Estimated US $ 1,241 bn 9.2% of total investment
2010
US $ 2,757 bn 9.4% of total investment
2020
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Visitor Exports - World
2010
expected to generate 6.1% of total exports (US $1,086 bn)
2020
Growing (in nominal terms) 5.2% of total exports (US$2,160 bn)
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Total Employment - World
8.1% = 235,785,000 jobs
1 in 12.3 jobs
2010
2020
1 in 10.9 jobs
9.2% = 303,019,000 jobs
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10 Most Visited Countries in 2009
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Real GDP growth - India
6.7% in 2010
average 8.5% per annum in next 10 years
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GDP contribution - India
8.6% (INR 5,532.5 bn) (US $117.9 bn)
2010
9.0% (INR 18,543.8 bn) (US$330.1bn)
2020
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Investment - India
INR 1,628.1 bn US$ 34.7 bn 7.2% of total investment
2010
INR 6,137.2bn US$ 109.3 bn 7.7% of total investment 2020
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Visitor Exports - India
2010
Expected to generate 3.8% of total exports (INR 519.7 bn) or (US$ 11.1 bn)
2020
growing (in nominal terms) 2.4% of total exports (INR 1,886.2 bn) or (US$33.6 bn)
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Total Employment - India 10.0% = 49,086,000 jobs
1 in every 10.0 jobs
2010
2020
1 in every 9.6 jobs
10.4% = 58,141,000 jobs
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-2010
0
100000
200000
300000
400000
500000
600000
700000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2008 2009 2010
%a
ge c
ha
nge
2009/2008
-17.6 -10.6 -12.9 -3.5 -1.9 0.2 0.6 -8.6 -4.1 -0.9 -0.6 21.0
2010/2009
16.4 9.9 12.9 1.7 15.5 8.0
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Month wise Foreign Exchange Earnings (in Crore) from Tourism in India, 2008-2010
0
1000
2000
3000
4000
5000
6000
7000
8000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2008 2009 2010
%a
ge c
ha
nge
2009/2008
-15.4 -12.3 -11.9 7.6 8.7 11.5 28.8 13.5 20.8 13.1 11.9 38.5
2010/2009
21.6 46.2 24.1 11.3 34.1 25.0
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No. of Domestic Tourist Visits to all States/UTs in India, 2005-2009
0
100
200
300
400
500
600
700
2004 2005 2006 2007 2008 2009
%age change 7.0 18.0 13.9 6.9 15.5
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Various Tourisms in India
Adventure Tourism
Wildlife Tourism
Pilgrimage Tourism
Cultural Tourism
Medical Tourism
Sports Tourism
Eco Tourism
Cruise Tourism
Rural Tourism
Wellness Tourism
Caravan Tourism
Heliport Tourism
Education Tourism
Heritage Tourism
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INTERNATIONAL TRAVEL HOUSE LTD.
Associate Company of ITC.
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Why prefer ITHL?
29 year old company - 29 June 1981
One-Stop-Shop for all travel requirements
Membership of IATA, ASTA, JATA, PATA, USTOA,
ICCA, UFTAA, WTO, TAAI, ICPB, IATO, and
approved by Govt. Of India, Dept. of Tourism.
10 IATA locations, 13 Car Rental Offices, 19 Travel
Counters.
Provide services on 30 days credit period to
Corporates.
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Why prefer ITHL?
Clients include NDTV, Infosys, HCL, Citibank,
Samsung, Max Hospitals, FICCI, Essel Group.
Own Transport Fleet of 900 cars and over 700
trained travel professionals.
India's only multi-location Travel Management
Company with ISO 9001 accreditation.
All offices are on WAN network
Provide 24x7 services for 365 days.
Backup of bills and receipts kept for 5 years.
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IATA
International Air Transport Association (IATA)
an international industry trade group of airlines headquartered in Montreal, Quebec, Canada.
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ASTA
American Society of Travel Agents (ASTA) a business improvement organization which
represents and defends the business and regulatory public policy interests of travel intermediaries including travel agencies and tour providers.
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PATA
Pacific Asia Travel Association (PATA) is a membership association working to promote
the responsible development of travel and tourism in the Asia Pacific region.
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USTOA
United States Tour Operators Association (USTOA) is a 501(c) registered nonprofit professional
association representing the tour operator industry. Its members are made up of companies whose tours,
vacation packages, and custom arrangements encompass the entire globe but who conduct
business in the U.S.
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WTO
World Tourism Organization (UNWTO) It compiles the World Tourism rankings. It is a global body, concerned with the collection and
collation of statistical information on international tourism.
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UFTAA
(UFTAA) founded as a result of a merger of two large world
organisations, FIAV and UOTAA, recognizing the need to unify travel agencies and tour-operators into one
international federation.
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ICCA
International Congress and Convention Association (ICCA)
was founded in 1963 by a group of travel agents to exchange information on international
congresses and conventions.
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JATA
Japan Association of Travel Agents (JATA) seeks to improve the quality of services provided to
travelers to and from Japan.
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ICPB
India Convention Promotion Bureau (ICPB) is a management oriented organization that has
been promoting and establishing India as a preferred MICE (Meetings, Incentives,
Conventions & Exhibitions) destination.
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TAAI
Travel Agents Association of India (TAAI) was formed towards the end of the year 1951 by a group of twelve leading Travel agents, who felt that
the time had come to create an Association to regulate the Travel industry in India. The primary
purpose was to protect the interests of those engaged in the industry, to promote its orderly
growth and development and to safeguard the rights of the traveling public.
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IATO
Indian Association of Tour Operators (IATO) is the National body of the tourism industry. IATO
interacts closely with the Government on all critical Issues affecting the Tourism Industry in India with the
highest priority to Tourism facilitation. It interacts closely with all Government Ministries /
Departments, Chambers of Commerce and Industry, Diplomatic Missions etc.
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Services Offered
Business Travel Car Rental Destination
Management World Class
Holidays
Discover India Holidays
Ayurveda and Spa Holidays
Cruise Holidays Royal Wedding
MICE (Meeting, Incentives,
Conventions & Exhibitions)
Visa Service Overseas Travel
Insurance Money Changer
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Awards
Award 2006
consecutively for three years
(2005, 2006, 2007)
Award for 2007
for excellence in Corporate
Governance for the year 2007 under private sector
category at the National level.
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Competitors
SOTC Cox & Kings
Thomas Cook
Yatra. com
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Research Methodology
Scope - to understand the needs of the travellers and
make travel houses competent with world-class
services.
Sample Size 150 respondents (80 of ITH).
Survey - at Chandigarh and Mohali.
Sources of data Questionnaire, Reports.
Personal interviews - help of senior executives of
International Travel House Ltd.
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Objectives
To identify the trend of travel i.e. peak season of travelling
To determine the effectiveness of promotional campaigns
To know what consumers expect from travel houses
To understand the quality of services maintained
To identify the performance of Travel Houses
To know the competitors in a better way
To make people aware about the ITHL
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Sample Population
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