consumer retail trends 2015
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25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Consumer retail trends 2015+
© Laurent Haug 2015 25 Sept 2015 - Next Hamburg
Investor @ MKS, Anthemis Entrepreneur @ 200ideas, Lift
Swiss correspondent @ Wired UK
@laurenthaug hello@laurenthaug.com
+41786966480
Weekly newsletter http://goo.gl/O2Q9h2
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015 online = offline
© Laurent Haug 2015 5
“Walking through the doors is just
like walking into our web site” Angela Ahrendts (former CEO of Burberry)
© Laurent Haug 2015 8https://fresh.amazon.com/dash/www.amazon.com/oc/dash-button
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015 analytics
© Laurent Haug 2015 11
–Johnny Appleseed
“Type a quote here.”
–Johnny Appleseed
“Type a quote here.”
© Laurent Haug 2015 15
Now, you can avoid the wait and see
the busiest times of the week at
millions of places and businesses
around the world directly from Google
Search, tap on a business name and
see how busy it gets throughout the
day https://plus.google.com/+google/posts/QY1c97V25Tz
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015 content integration
© Laurent Haug 2015 17https://about.pinterest.com/en/buy-it-pinterest
© Laurent Haug 2015 18https://www.facebook.com/business/news/Discover-and-Buy-Products-on-Facebook-Test
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015 vertically integrated retail
© Laurent Haug 2015 23
25 Sept 2015 - Next Hamburg© Laurent Haug 2015 https://www.dollarshaveclub.com
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Why is vertical integration interesting?Unique product lines = no competing with Amazon Better prices and margins
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015 new entry points
© Laurent Haug 2015 25 Sept 2015 - Next Hamburg
© Laurent Haug 2015 25 Sept 2015 - Next Hamburg
© Laurent Haug 2015 25 Sept 2015 - Next Hamburg
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
–Johnny Appleseed
“Type a quote here.”
http://www.wired.com/2015/08/facebook-launches-m-new-kind-virtual-assistant/
25 Sept 2015 - Next Hamburg© Laurent Haug 2015 www.lookup.to (disclaimer: a MKS AI investments)
© Laurent Haug 2015 25 Sept 2015 - Next Hamburghttp://social.techcrunch.com/2015/09/01/agentq-launch/
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015 automation
Data shows that Amazon has changed the price of the top Bible in a Google search for “Amazon Bible” more than 100 times since May 2010, according to price-tracking site Camelcamelcamel. http://qz.com/327835/amazon-dynamic-pricing-changed-the-price-of-the-bible-over-100-times-in-five-years/
© Laurent Haug 2015 39
The robot performs a detailed inventory check, identifying each item on the shelves, and alerting employees if stock is low or if an item has been misplaced. http://mashable.com/2012/06/29/carnegie-mellon-robot-andyvision/
Amazon just got permission from the FAA to start
testing its delivery drones in the US http://www.theverge.com/2015/3/19/8259881/amazon-prime-air-delivery-drone-faa-permission
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015 transparency
© Laurent Haug 2015 43ShopGenius
© Laurent Haug 2015 44http://www.avoidplugin.com/
–Johnny Appleseed
“Type a quote here.”
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015 re-humanization
© Laurent Haug 2015 47
Woman attacked by robot vacuum cleaner in South Korea
http://thedailywh.at/2015/02/wtf-day-woman-attacked-robot-vacuum-cleaner-south-korea/
© Laurent Haug 2015 48
Costco has experimented with self-service checkouts, but the CEO says he’s now removing them because employees do the work more efficiently.
© Laurent Haug 2015 49https://www.enjoy.com/pages/home-att
© Laurent Haug 2015 50
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
/ consumer retail trends 2015 Online = offline
Analytics Content integration
Vertically integrated retail New entry points
Automation Transparency
Re-humanization
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Disclaimer: it’s only the beginning
© Laurent Haug 2015 25 Sept 2015 - Next Hamburg
Projected digital transformation by industry by 2020
http://www.bain.com/publications/articles/leading-a-digical-transformation.aspx
© Laurent Haug 2015 25 Sept 2015 - Next Hamburg
@laurenthaug hello@laurenthaug.com
+41786966480
Weekly newsletter http://goo.gl/O2Q9h2
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