contagious en 2016
Post on 07-Feb-2017
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Por qu algo es viral?
April 2014
Jonah Bergers Book
summary
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Contagiousbrand
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y .... Por qu?
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2.000 M de views
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Social transmision
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FRMULA
6 STEPPS
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1. Social Currency2. Triggers3. Emotions4. Public5. Practival Value6. Story
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1. Social Currency
Please dont tell
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3 aspectos clave:
REMARKABLE
Make people feel like INSIDERS
CLEAR RULES1. Social Currency
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1. Social Currency
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1. Social Currency
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1. Social Currency
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1. Social Currency
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1. Social Currency
Hacerlo va web14
1. Social Currency
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1. Social Currency
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1. Social Currency2. Triggers3. Emotions4. Public5. Practival Value6. Story
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2. Triggers
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2. Triggers
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2. Triggers
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1. Social Currency2. Triggers3. Emotions4. Public5. Practival Value6. Story
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3. Emotions
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3. Emotions
Good newsAweHumor
Bad newsAnger Anxiety
Contentment
Sadness
High ContagiousLow Contagious
INCLUSO GOOGLE!The best results do not show up in a search engine, they show up un peoples lives
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3. Emotions
INCLUSO GOOGLE!The best results do not show up in a search engine, they show up un peoples lives
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1. Social Currency2. Triggers3. Emotions4. Public5. Practival Value6. Story
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4. Public
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4. Public
Lo privado se convierten el pblico27
4. Public
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4. Public
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4. Public
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4. Public
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1. Social Currency2. Triggers3. Emotions4. Public5. Practival Value6. Story
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5. Practival Value
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5. Practival Value
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5. Practival Value
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1. Social Currency2. Triggers3. Emotions4. Public5. Practival Value6. Story
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6. Story
No nos centramos en la informacin sino en la NARRACIN inicio-desarrollo-final, leccions, moralinas
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STORYS SAVE TIME6. Story
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6. Story
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1. Social Currency2. Triggers3. Emotions4. Public5. Practical value6. Story
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Thanks!Nacho Ross Ustariz
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