contemporary analytics and business intelligence from social media

Contemporary Analytics

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Million dollar question

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And some data crunching along the way

What do we measure?

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Lets not talk about Selfie

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It was the first deadly air accident for the 13-year-old carrier -

AirAsia, which has made air travel affordable for tens of millions

of people in fast-growing Southeast Asia.

"Fernandes sounds authentic and credible," said Caroline

Sapriel, managing director of CS&A, which advises companies

on crisis management. "He is looking after the priorities of the

families. He is showing a lot of empathy. He is using many

channels to put that across.“

An activeTwitter user with nearly a million followers, he quickly

took to social media to express shock and sympathy.

"I apologise profusely for what they are going through. I

am the leader of this company and I have to take

responsibility," he said at a televised news conference.

Being Social

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• Social Media and the Death of Traditional Advertising

[INFOGRAPHIC]

• Awesome Things Brands Did on Social Media in 2014

[INFOGRAPHIC]

• 5 Social Media Marketing Trends for 2015

[INFOGRAPHIC]

• Why did social media become so popular?

• How should companies be thinking about it?

History of social media

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We live in a hyper-instrumented, hyper-connected

world

• 6 billion cell phones

• Billion people on the “social graph”

(Facebook, Twitter and other online social networks)

• Reservoir of economic and social influence– • Viral marketing and word-of-mouth drivenspread of products and

services

• Big-data is $100 billion industry growing at 10% a year

twice as fast as the software business as a whole

Lay of the land…

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It impacts all the things firms care about …

Why should we care?

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Web 2.0 gives voice to the consumer.

Decision rights move away from the ivory tower.

From the Cathedral to the Bazaar

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Network data is “everywhere”!!

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1. Peer Production of Content

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2. Socially connected world

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How is ‘Social’ different?

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A New Marketing Funnel

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Paid vs. Earned vs. Owned

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What are these concepts?

Inbound and Outbound marketing

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Solution: Inbound Marketing

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Putting them all together

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Key Questions to Get Started

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How big is big-data?

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Four Major Forces

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Billion+ people on the social graph

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Doing what theylike to do …

and leaving a digital trail …….

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Welcome to the splinternet!

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66% of smartphone users sleep with a phone next to them - Telenav Study

We are not talking about

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Contact Details

+91- 9989 071 326

@rohitnotifiesRohit Kumar Cherukuri

www.DigiMaverick.com

C Rohit Kumar

Rohit@digimaverick.com