content is king. how to build a content & community strategy

STATE OF THE JOB ECONOMY 2015

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TIME TO FILL IS INCREASING

2014 WAS AMERICA’S BEST YEAR FOR JOB GROWTH SINCE 1999

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TYPES OF CONTENT

WHAT IS CONTENT IN RECRUITING & HIRING?

A LITTLE ABOUT US

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YOUR CHALLENGE

MARRIOTT PODCAST

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CONTENT DEVELOPMENT BASICS

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THE CANDIDATE IS EVERYTHING

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CANDIDATES WHO ‘FIT’ WILL BE 30% HIGHER QUALITY

2015 CEB Study !

COMMUNITY IS KING

RELATIONSHIP SALES FUNNEL

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MEASURE: ORACLE

•  Event page created as lead generation tool!

•  Created by: Recruitment Branding!

•  Pipeline managed by: Recruiting !

RESEARCH

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•  Focus Group(s)!•  Competitive Analysis!•  Audience Surveys!•  Benchmarks!•  Muses!•  Content audit!

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RESEARCH

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MEASURE

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CASE STUDY: #BIGDATAHR

36 BLOGS WEBINAR TWITTER CHAT 50 MIL IMPRESSIONS

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GET WEIRD

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GET WEIRD

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REPURPOSE

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REPURPOSE: HOOTSUITE

Periscope Campaign!•  #followthesun!•  230 new followers!•  5,078 views!•  164 minutes!•  Tweets, video,

case study & blogs !

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FINAL THOUGHTS

•  Content and context make the candidate & recruiter experience. !

•  Talent acquisition is your partner as well as competition. !

Jessica Miller-Merrell@jmillermerrell!!(405) 293-2564!

SOURCES Hootsuite Case Study b4j.co/HootsuiteHROS!

Things to Knowe Before You Start a Recruiting Blog b4j.co/recruiting-blog!

Job What Content Do You Need to Recruit b4j.co/recruiting-content!

How Hot Job Market is Impacting Your Recruiting & Hiring !b4j.co/hot-job-market!!

SPEAKER

LinkedIn: b4j.co/jmillermerrell!

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