content is king | provoc | doing business in dc

“The mere formulation of a problem is far more essential than its solution.” - Albert Einstein

Blogging

Channels

Quantity

Recommendations

Above all...

Make it relevant & remarkable

Know thy customer•Survey your customers at every

opportunity•What are their biggest problems?•What do they need the most?•What are they searching for?

Map to the Buying Cycle

•Awareness: blog posts, social updates

•Research & Education: eBooks, webinars, reports

•Comparison & Validation: case studies, demos, testimonials

•Purchase: detailed product info, images

Use an Editorial Calendar

•Shared Google Calendar or Spreadsheet•Track followers, engagement weekly,

monthly•Note SEO Keywords, match to buying

cycle•Track important dates, events•Create a tab, column or row for each

type of content•Look for opportunities to repurpose

Top 10 Tips1.Follow news in your industry2.Monitor social chatter3.Recruit guest bloggers4.Keep an idea bank5.Review posts and best-of and round-ups6.Take pictures and video everywhere7.Conduct original research8.Look for interesting, related ideas9.Create great evergreen content10. Make it fun

“It's not that I'm so smart, it's just that I stay with problems longer..” - Albert Einstein

HATEF YAMINIhatef@provoc.m

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