content management & web analytics theatre; what does this dam thing do? find, locate, archive...

What does thisDAM thing do?

Davin Kluttz

Sr. Product Manager,

Extensis

Why am I here?

18+ years in design/advertising Print, publishing, web and video Digital media and technology

Software solutions Mission: Tame “digital chaos” Individuals & workgroups Preserving creativity (and sanity)

Why are you here?

Was “DAM” a typo? Digital Asset Management

What is this not? Not a product demo Chance to learn Ask questions

What is an “asset”

Digital Assets, not Financial Assets

When is a file an asset? Purchased or licensed It’s critical. Re-create or re-purchase, if it cannot

be found. (Lost time, money)

It’s only an asset if you can find it! So, let’s “manage” these. Make sense?

5 Concepts of DAM

(Because I like lists.)

#1 - Search

Don’t be “old fashioned” Isolated searches Folder-based searches Filenames

Centralised search One place to find everything Including archives Metadata

#2 - Metadata

A simple definition: Metadata is data about your data. Keywords or “tags”

Metadata can be specific Author or Photographer Name License Expiration Project ID

DAM systems read/embed metadata

#3 - Preview

Quiz: What must you have, in order to view… 100 photos from a Nikon professional camera? An InDesign document? A Keynote presentation?

DAM can preview anything. No costly applications to install Make (and note) decisions

#4 - Sharing

Sharing is vital Reduce turnaround time (less email, etc.) Let others contribute metadata

The DAM itself is shared: Who needs access? What do they need to access? How do they access?

DAM can provide various ways to share.

#5 - Derivatives

We’re the “experts” The right tools and access to files Bottleneck Time better spent

Interruptions? DAM helps: Single “master” file Avoid duplicates: less storage, less

chaos Self-service, faster turnaround Better communication

Thank you.

www.damlearningcenter.com

www.extensis.com/portfolio