content marketing at scale - building a content carousel - sprinklr social@scale summit hosted by...

© 2014 Ignite Social Media Agency

Carousel Content MarketingSprinklr Social@Scale Summit hosted by LenovoJune 12, 2014

© 2014 Ignite Social Media Agency Image sourcegodzillamovies.com

Content @Scale?

Marketers need for fresh and relevant content is growing at an epic scale.

© 2014 Ignite Social Media Agency

Content Platforms.

Influencer created content is a valuable part of an overall solution.

Melissa Garcia from consumerqueen.com

© 2014 Ignite Social Media Agency Source: gigaom.com

Marketing $$ are following readers.

© 2014 Ignite Social Media Agency

However, print decline still has a long way to go…

Source: Slideshare - KPCB Mary Meeker Internet Trends 2014

© 2014 Ignite Social Media Agency

Image Source: The Atlantic

This just in: Digital News consumption hits an all time high

© 2014 Ignite Social Media Agency

1. Media is no longer delivered, it’s curated

2. The Website is Dead (long live the “aggregated” website)

3. Content Agnosticism (I Path therefore I am)

4. Content Carousel:

Create, Aggregate, Syndicate & Engage, Optimize in Real time

Create a Content Carousel.

© 2014 Ignite Social Media Agency

Media is no longer

delivered, it’s cu

rated

© 2014 Ignite Social Media Agency

Websites are Dead.

Image source: qz.com

Or at least the homepa

ge is…

© 2014 Ignite Social Media Agency

Content sources (and d

estinations) are ultim

ately

consumer driven vs. ma

rketer delivered

Image Source: The Sydney Morning Herald

© 2014 Ignite Social Media Agency

Create Content.

Image Source: The Daily Mail

Be Content Agnostic: Create, Partner, Curate and Collaborate with influencers and their audiences

© 2014 Ignite Social Media Agency

Aggregate.

Image Source: coca-colacompany.com

Coca-cola’s “website” is now a content aggregator.

© 2014 Ignite Social Media Agency

Syndicate & Engage.

Image Source: Supra Footwear Instagram

Don’t just publish (push), engage with audiences and participate in conversations.

© 2014 Ignite Social Media Agency

Optimize in Real Time.

Image Source: Sprinklr.com

© 2014 Ignite Social Media Agency

Who is this Dude?

I’m her dad!