content marketing- future of marketing

Adarsh Thampy

Founder, Conversionchamp.com

Content Marketing, Jombay.com

Content Marketing

Brands that use content marketing

Case Study: Jombay.com

Leverage Content Marketing

Q&A

Test Domain: Registered on Dec 26th

Aim: To measure effectiveness of content marketing

Effort Taken: 15 high quality articles, 5 guest posts on PR 2-PR 4 sites, 1 Press Release, 5 blog comments

“Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.”- Copyblogger

“We were able to launch KISSmetrics and get over 100,000 monthly organic visitors in less than a year, just through blogging and creating infographics.”- Neil Patel

Buffer App Grew To 70,000+ Users With A Solid Product & Content Marketing

“Mint owes much of its user adoption and brand success to its aggressively intelligent content strategy.”- Mashable.com

More than 8750 questions have been answered!

Zero Advertisements! Traffic from SEO and Social Media…

Started Content Marketing

Image Credit: Flickr

Photo Credit: Flickr

Audience Persona

Value

DemographicHangouts

Forget the Hard Sell

Forget the Hard Sell

Think Pre-Sell!

Photo Credit: gremln

Photo Credit: roystoncartoons

Photo Credit: nicholsoncartoons

Photo Credit: Cognician

Photo Credit: Nike

…Where Your Target Audience Hangs Out

“Content marketing is the only marketing

left”- Seth Godin

User acquisition cost via traditional marketing methods: Rs. 9150

Data for my first startup- a niche real estate portal for my city

Total Advertising Spend: Rs. 27500Leads: 3

Cost Per Conversion: 9166

Then I Tried Content Marketing + Adwords PPC…

Then I Tried Content Marketing + Adwords PPC…

Total Advertising Spend: Rs. 6000Leads: 13

Cost Per Conversion: 461.53

New User acquisition cost via PPC + Content Marketing: Rs. 500

Photo Credit: DreamsTime

Credits: 2013 B2C Content Marketing Benchmarks–North America: Content Marketing Institute/MarketingProfs

36% B2B marketers and 32% B2C marketers believe they are “effective” or “very effective” at content marketing

Cartoon Credit: Tom

Photo Credit: BlogSpot

Image Credit: Huffington Post

Web: www.conversionchamp.comTwitter: @conversionchampEmail: hello@conversionchamp.com