content marketing - linkedin agency masterclass

radical.ie

radical.ie

@Cian_Corbett

Business Director with@RadicalDublin

Social Media Agency of the Year 2013, 2014 & 2015

Meet the team

The B2B Myth

B2B = Boring to Boring

Investing Time

Investing Time

Investing Time

Content is KingContext is Queen

radical.ie

Case Study 1:Electric ireland

Create a Digital Touch-point

Irish for SME’s

Our objective:

To change conversation Win engagement Create a loyal

audience

How did we achieve this?

#1: Create discussion

#2: share Peer insights

Bring useful content to target

audience

#3: leverage influencers

Highest ctr to date

#4: seed out new insights

Our results:

Created meaningful

conversation

Won engagement with target audience

Built A Credible Digital

Touch-point

radical.ie

Case Study 2:Innopharma labs

position Innopharma as a thought leader in online education

Our objective:

Build brand awareness

Drive website traffic increase sign-ups

How did we achieve this?

#1: showcase expertise

#2: target the right audience

Engage our target audience

via inmail

#3: empower student advocates

#4:Seed out new insights

Our results:

Increased web traffic by 47%

Increased social referrals

Built brand awareness

B2B ≠ Boring

radical.ie

Thank you