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CONTENTS
Introduction 3
The Opportunity 9
Course Structure 12
Section One: Bulletproof Fundamentals 14
Section Two: Bulletproof Coaching 29
Section Three: Coaching Practice Intensive 31
Section Four: Transforming Passion into Profit 32
Section Five: Certification Overview 33
The Certification Process 33
Investment 35
Continuing Professional Development (CPD) 36
Frequently Asked Questions 38
References 41
Virtual Training Schedule 43
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Imagine this.
One year from now you are a Certified Bulletproof Coach.
You are one of the most knowledgeable people in the world when it comes to
innovative, science-‐based information, techniques, tools, processes, and products to
maximize potential, enhance energy, and help people perform better and create
success.
You have the skills to help anyone achieve an upgraded body, mind, and life,
regardless of his or her current level of energy, performance, and health.
As a Bulletproof Coach you are facilitating learning, change, and development in
your clients in a way that enables them to realize their potential, and achieve their
most valued goals. They are grateful. You are feeling fulfilled.
Your clients are fascinating, varied, engaged and challenging. They come to you, for
many different reasons:
1. Performance – reaching a destination. For example: reducing weight, and body
fat percentage, running a marathon, enhancing psychological wellbeing,
achieving work or sales targets.
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2. Skills – developing new skills, and abilities. For example: managing stress,
accessing creativity, becoming assertive, emotional intelligence, improving
communication, and leadership development.
3. Personal development – transforming consciousness, perceptions, values,
beliefs, and meaning. For example: enhancing self-‐awareness, becoming kinder
and more patient, getting clarity on ‘life purpose’, cultivating a meaningful
spiritual life, and developing a mature self-‐confidence.
You charge a premium hourly rate because of your success guiding clients in
achieving their goals, and realizing their fullest potential. People actively seek you
out to do so.
You live what you learned from the Bulletproof Coach Training, and you’re thriving,
taking your mind, and body to new limits.
This could become your reality.
We are opening the doors of our Bulletproof Coach Training Course to motivated
people who want to optimize their mind, and body, and help others do the same.
Is This You?
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The Bulletproof Coach Training is the first in its class: the Gold Standard Coach
Training Program for Maximizing Energy, Happiness & Performance.
Okay, maybe we’re biased. We created the course. But we know this coach training
is unlike anything else out there.
Why?
Because it integrates cutting-‐edge discoveries from the worlds of neuroscience,
performance coaching, nutrition science, nutraceuticals, biohacking, positive
psychology, brain fitness, PNEI (psychoneuroendoimmunology), resilience training,
and sports psychology, combined with our own extensive personal and professional
experience.
Dave Asprey, the founder of Bulletproof spent two decades and over $300,000
hacking his own biology. He lost 100 pounds without counting calories or excessive
exercise, raised his IQ by more than 20 points, and lowered his biological age, all
while sleeping 5 hours a night. Dave hosts Bulletproof Radio a top-‐ranked podcast
about using science, and technology to improve your biology. He’s also author of the
New York Times bestseller The Bulletproof Diet.
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I am Mark Atkinson, medical director of Bulletproof, the Bulletproof Coach Training
Course leader, and a coach with eight years experience in coaching and teaching
coaches.
Like Dave, I have also invested considerable time, money, and energy into exploring
the edges of my potential. My passion is sharing what I have learned, with others.
I am also a personal development teacher, and integrative functional medicine
physician. While a typical conventional doctor treats symptoms of an illness, I
address the underlying causes, and empower my patients to take back control of
their health, and life. The tools of my trade are perception shifting methods, food,
supplements, mind training techniques, meditation, brain and heart optimization
technologies, and what I call conscious living.
Conscious living is about relating to the present moment in a way that enables your
highest potential to emerge. It’s a game-‐changer, and I look forward to teaching you
about it.
Together Dave and I have created a Coach Training Course that combines a simple
intuitive coaching process, with a powerful system of personal, and professional
transformation.
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Our Bulletproof Coach Training Course consists of:
ü Over 150 hours of training.
ü Up to 27 sessions of guided coaching practice.
ü 2-‐day workshop in Pasadena, USA (September 21-‐22, 2016).
ü 35 Week Virtual Training Program.
ü 8 Week Mindfulness Training Program
ü Exclusive Live Webinars with Dave Asprey & Dr. Mark
ü A comprehensive certification process.
We will:
Teach you science-‐based information, techniques, tools, and products to maximize
potential, enhance energy, and help you, and your future coaching clients perform
better, and create success in the areas of life that are valued most.
Ensure that by the time you graduate, you will be clear on how to create a thriving
coaching practice, and/or seamlessly integrate your coaching skills into your
current work.
Provide you with a stimulating, transformative, (and fun) training experience!
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You will also meet many inspiring people, and become part of a growing community,
dedicated to human advancement, and high performance.
Once you have successfully completed our training program, and the certification
process you will:
ü Receive a professional credential from us -‐ Bulletproof. We are becoming a
worldwide, leading authority in human potential development.
ü Be awarded the prestigious accolade: Bulletproof Coach (BPC).
ü Be eligible for membership of the Association for Coaching (AC). AC is a leading
membership association for Professional Coaches.
ü Be provided with a free listing on the Bulletproof Training Institute website for one-‐
year.
ü Be invited to take part in our exclusive Bulletproof Coach Continuing Education
program.
ü Belong to an influential network of highly motivated professional colleagues, and
Bulletproof Coaches (BPC).
To train with us, we have just three pre-‐requisites: The first is a willingness to fully
engage with the training. The second is for you to integrate what you learn into your
own life. The third is a desire to help others realize their potential, and achieve their
goals.
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THE OPPORTUNITY
You might be new to coaching so I will share some illuminating information about
coaching, the coaching market, and the opportunity for you as a coach. This is a real
eye-‐opener.
In a 2012 report, the estimated 47,500 coaches worldwide generated close to $2
billion (USD) in annual revenues.
The greatest concentration of coaches, and highest paid coaches, are in 'high income
areas' like North America, Western Europe and Oceania (Australia and New
Zealand).
Globally the average fee charged for a one-‐hour coaching session was $229 USD. The
average number of clients at any given time, 10. The average number of hours spent
coaching clients each week, 13. [1]
The reason so many people are willing to pay good money to work with a coach is
because the support, guidance, clarity and accountability they experience enables
them to achieve meaningful goals more effectively, and efficiently. The process of
personal transformation, and achievement is so much easier in the presence of a
skilled companion, a skilled coach.
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Over the last ten years numerous studies have explored the benefits of coaching. [2-‐
8].
Overall they found working with a coach is a highly effective way to
ü Facilitate change: performance, skills, and personal development.
ü Increase the attainment of personal, and professional goals.
ü Improve psychological factors that enhance performance.
ü Increase resilience, positivity and self-‐efficacy.
Coaching works by building growth promoting relationships (through presence,
support, respect, empowerment); eliciting motivation, and increasing energy levels
(the jet fuel for change); enhancing the likelihood of sustainable change (through
positivity, resilience, reality-‐based optimism, and self-‐efficacy), and facilitating the
process of change (through vision, goal-‐setting, planning, accountability, reflection
and feedback).
It’s a formula that works, and one you will learn in the Bulletproof Coach
Training Course.
As graduate of our Bulletproof Coach Training Course how will you put your
qualification, and skills to use?
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Will you choose to:
Develop a new career as a Bulletproof Coach?
Continue in your existing work but enhance what you do using the skills, and
knowledge you have acquired?
Leverage your coaching certification as a unique selling point when applying for
jobs or promotions?
Expand your services to include coaching?
Work within the corporate environment as a Bulletproof Coach?
Increase your hourly rate to reflect your expanded coaching skill set, and knowledge
base?
The world is your oyster.
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COURSE STRUCTURE
Our Coach Training Course has been designed to deliver the ideal balance of
experiential training, knowledge, and coaching skills development. Every skill, tool,
technology, and process has been selected because of its ability to bring about
effective change. Our approach is pragmatic, and based on evidence, and experience.
We teach what works.
Our training is divided into three parts.
Part 1. In-‐Person Workshop (2 Days)
Part 2. Virtual Training Program (35 weeks)
Part 3. Certification Program (8 weeks+)
Part 1. Two-‐Day Workshop, Pasadena, Sept 21-‐22, 2016
This in-‐person workshop is the most important part of the training. It is here, you
will undergo a personally transformative experiential process, be introduced to the
core Bulletproof technologies, and coaching processes, meet Dave and myself, and
connect with your fellow students. It’s a pretty intensive schedule but the
experience will pay off immediately. I will share with you a complete model of
physical, emotional, psychological and spiritual development. At its heart is
discovering how to shift from identification with the egoic state of consciousness to
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being centred in what we refer to as Presence. Presence is a creative, aware
intelligence that is always available to us when we come out of our ‘head’ and into
the present moment in a way that open and allowing. Presence is both a resource,
and the wellspring from which inspiration, wisdom and resilience arises. In
Bulletproof Coaching, we coach from Presence. It is a game-‐changer and a potent
way to facilitate deep insight and transformation in clients. Our students are often
blow-‐away by this part of the training. You will also learn how to help clients
discover ‘what they really want’ and how to uncover ones vocation – the work we /
they were born to do.
Bring your curiosity, and be ready to work hard.
Part 2. Virtual Training Program (35 weeks)
The Virtual Training Program commences on Monday 3rd October 2016. Now, we
dive deeper into the core Bulletproof Coaching knowledge, skills, tools and
practices.
The training material will be released to you on a week-‐by-‐week basis, usually on a
Monday. The first and third Wednesday of each month we will have a Live Coach
Training Session via teleconferencing. During these sessions you will be taught and
get to practise in small groups the core Bulletproof Coaching Skills.
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We understand that you might not be able to attend every live session so they will
be recorded, and available for you to listen to at your convenience.
The Bulletproof Virtual Training program consists of five sections:
1. Bulletproof Fundamentals -‐ Bulletproof knowledge, tools and practices.
2. Bulletproof Coaching -‐ learning the Bulletproof Coaching process.
3. Coaching Practice Intensive -‐ practicing the Bulletproof coaching process.
4. Transforming Passion into Profit -‐ creating a plan for utilizing your Bulletproof
Coaching skills and services.
5. Certification Overview -‐ getting you ready for certification.
Lets take a look at each section in turn.
SECTION ONE – BULLETPROOF FUNDAMENTALS
Many Coach Training Courses teach their students about the importance of not
telling clients what to do. This is based on the principle that a coach should help
clients find their own solutions, and insights. This approach is a wise one. As
coaches we can’t always know what is best for our clients. However, my experience
as a coach is that until clients reach a certain level of mastery over their mind, and
attain a level of inner clarity, many of the messages and insights that arise from the
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own body and mind cannot be trusted – they are often ‘inaccurate,’ ‘distorted,’ and
‘unhelpful’. We will unpack this statement in the training.
During the Bulletproof Coach Training process you will acquire a lot of insightful
knowledge that when delivered, skilfully and appropriately, has the potential to
facilitate deep transformation. We will encourage you to put that knowledge to
work. Your future clients will use you as a source of guidance, and accountability
until they can do it for themselves. Many clients will want to be told how they can
achieve their goals, and improve their energy and performance. Clients very much
appreciate being given precise, personalized information, guidance, support and
feedback.
As a Bulletproof Coach you will be trained to know when to give advice, and how
and when, to recognize the moments when facilitating your client into his or her
own wisdom and understanding is the right thing to do. This is the beauty of
Bulletproof Coaching; you are trained to do both approaches. It is deeply fulfilling
work, and a privilege to facilitate.
The focus of this section, Bulletproof Fundamentals, is on developing a sound
understanding of the science-‐based information, techniques, tools, and products to
maximize potential, enhance energy, and help your clients perform better, and
create success. Included, in this section, is a teaching on how to understand risk, and
health statistics. Being able to see through hype, exaggerated importance, and
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statistical deception will stand you well in making sense of the myriad claims, and
messages that we are exposed to on a daily basis. This awareness will serve you
well, and help you to accurately communicate the benefit of a product or approach
to your clients.
Throughout the training you will also be invited to upgrade your own body, and
mind, and self-‐experiment with what you are discovering. This is such an important
aspect of becoming a Bulletproof Coach. We invite you to walk your talk, and be a
source of inspiration, as well as instruction to your future clients.
Bulletproof Fundamentals consists of:
1. The Bulletproof Life 15 weeks
2. Hacking Happiness 4 weeks
3. Psychology of Success 4 weeks
4. Bulletproof High Performance Map 1 week
1 -‐ THE BULLETPROOF LIFE
The Bulletproof Life provides the foundational knowledge, tools, and practices for
living in a state of high performance. It includes a recorded 3-‐day workshop in
which the founder of Bulletproof, Dave Asprey, explains in detail the Bulletproof
approach to upgrading your body, mind, and life. It’s a fascinating journey into the
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state of high performance. Following this we will dive deeper into each component
part of the Bulletproof Life. The learning objectives for each of these are outlined
below.
The Bulletproof Diet
On completing this aspect of The Bulletproof Life you will be able to:
ü Apply key insights from the Bulletproof Diet, and Bulletproof Intermittent
Fasting to your own life, and that of your clients.
ü Provide an overview of the Ketogenic Diet including: a history of its use, the
difference between the Standard Ketogenic Diet (SKD), Targeted Ketogenic Diet
(TKD), and the Cyclical Ketogenic Diet (CKD); the physiology of ketosis, the effect
of Ketogenic Diets on physiology, health, and performance, and
cautions/contraindications of the Ketogenic Diet.
ü Critically review the evidence relating to Ketogenic Diets, and Intermittent
Fasting.
ü Explain and guide clients through the Bulletproof Roadmap.
ü Differentiate between food allergies, intolerances, and sensitivities, and support
clients in identifying their kryptonite foods, and beverages.
ü Explain the term anti-‐nutrients, and how they can compromise health, and
performance.
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ü Describe the main sources of nutritional kryptonite, and be able to guide clients
to the research, and resources, that relate to their effects on health, and
performance.
ü Create for yourself, and ultimately provide for your clients a personalized
Bulletproof Diet.
ü Describe the difference between essential, and non-‐essential nutrients, and how
the macronutrients: fat, protein, and carbohydrate are digested, and
metabolized.
ü Explain different cooking methods, and how they can enhance or deplete health
and food quality.
ü Provide an overview of energy production, mitochondrial function, and ways to
up-‐regulate mitochondria number, and efficiency.
ü Explain to clients how to interpret food labels.
ü Guide a client, through the use of the Food Detective app.
ü Describe the health, and performance benefits of low toxin coffee.
ü Provide an in-‐depth overview of natural fats, including medium chain
triglycerides, and butter, and the research relating to their effect on health,
performance, and weight.
ü Advise clients on how to address food cravings, hunger, and food addictions.
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Physical Activity
On completing this aspect of The Bulletproof Life you will be able to:
ü Apply key insights from the Bulletproof approach to physical activity, exercise,
recovery, and training to your own life, and that of your clients.
ü Describe the benefits of physical activity, the general principles of how to train
for strength, power and endurance, when to stretch and not stretch, how to
develop core strength, and how to prevent injury.
ü Explain the FITT Principle (Frequency, Intensity, Time and Type).
ü Critically review the evidence relating to High Intensity Interval Training (HIIT).
ü Provide clients with sound, evidence-‐based advice on general exercise
principles, aerobic exercise, interval training, weight training, Adaptive
Resistance Exercise (ARX), and Exercise With Oxygen Training (EWOT).
ü Provide an overview of Whole Body Vibration, its mechanism of action, and its
benefits.
ü Advise clients on how to optimize the benefits of their workout by integrating it
with Bulletproof Intermittent Fasting.
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Supplements
On completing this aspect of The Bulletproof Life you will be able to:
ü Apply key insights from the Bulletproof approach to supplementation to your
own life and that of your clients.
ü Critically examine the prevalence of micronutrient deficiencies, and
insufficiencies, and how this impacts on energy, and performance.
ü Educate clients on the evidence-‐based benefits, uses, interactions, and cautions
relating to the use of nutritional supplements, including: Vitamin D3, Vitamin K2,
Magnesium, Vitamin C, Iodine, Essential Fatty Acids, Vitamin A, B-‐Vitamins,
Curcumin, Chromium, Selenium, Vitamin B12 and Folate, Activated Coconut
Charcoal, Liposomal Glutathione, Zinc, Pyrroloquinoline Quinine (PQQ), Choline
Stacks and Oxaloacetate (OAA).
ü Explain the role, and benefit of supplementing with protein powders.
ü Read and interpret supplement labels.
Sleep
On completing this aspect of The Bulletproof Life you will be able to:
ü Apply key insights from the Bulletproof approach to sleep, to your own life, and
that of your clients.
ü Explain the sleep cycle, and discuss the roles of circadian rhythms in our lives,
health, and performance.
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ü Describe the sleep disturbances of insomnia, sleep apnea, and narcolepsy, and
how to recognize them.
ü Critically examine the effect of sleep deprivation, and sleep excess, on health and
performance.
ü Provide an overview of lucid dreaming and the expectation fulfilment theory of
dreaming.
ü Educate clients on evidence-‐based approaches to improving quality, and if
necessary quantity of sleep, including: diet hacks, sleep hygiene, nutritional
supplements and technology-‐based approaches to insomnia.
Energy
On completing this aspect of The Bulletproof Life you will be able to:
ü Apply key insights from the Bulletproof approach to energy enhancement, to
your own life and that of your clients.
ü Describe how energy is produced in the body, the role of mitochondria, and how
to upgrade mitochondrial function.
ü Explain the physical, emotional, psychological, and spiritual sources of energy
and power.
ü Recognize the symptoms of adrenal fatigue in your clients, and provide helpful
guidance, and information, to support their return to health.
ü Help clients understand the costs of their current energy management
behaviors, and identify sources of energy depletion (including diet and toxins)
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ü Teach clients how to mobilize, focus, and renew their energy with a systematic
set of strategies, and practices to build more capacity.
Stress & Resilience
On completing this aspect of The Bulletproof Life you will be able to:
ü Apply key insights from the Bulletproof approach to stress and resilience to your
own life, and that of your clients.
ü Describe what stress is, and help your clients become aware of their personal
somatic, behavioural, cognitive, and emotional stress indicators.
ü Facilitate your clients’ awareness of the contributing factors that are giving rise
to their experience of pressure and stress.
ü Provide a neuroscience-‐based explanation of how stress, and pressure can either
diminish or enhance health, wellbeing, and performance.
ü Have practical strategies for managing stress, de-‐activating sympathetic system
arousal, performing under pressure, and building resilience.
ü Have an understanding of the research on personal resilience, and its relation to
health, and performance.
ü Integrate the Bulletproof approach to Resilience into your personal and
professional life.
ü Develop a plan for clients that enable them to integrate stress management, and
resilience-‐building skills into their daily routines.
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Cardiac Coherence Training
On completing this aspect of The Bulletproof Life you will be able to:
ü Explain the terms ‘heart intelligence,’ and ‘psychophysiological coherence,’ and
how these influence energy, resilience, and performance.
ü Have a basic understanding of, and be able to succinctly describe the research,
and science behind heart rate variability training.
ü Explain heart rate variability, and coach clients in the use of HeartMath devices.
ü Know how to activate the heart’s intelligence, and create coherence, and
enhanced resilience, through heart rate variability training.
ü Explain to a client how to use the Stress Detective app.
Mindfulness & Attention Training
On completing this aspect of The Bulletproof Life you will be able to:
ü Apply key insights from the Bulletproof 8-‐week mindfulness training program to
your own life, and that of your clients.
ü Provide an overview of the fundamental theory of Mindsight as a way to focus
the mind on the nature of the internal world.
ü Describe the different types of attention, and teach clients how to develop
flexible attention skills.
ü Provide an overview of the researched effects mindfulness on health, resilience,
and performance.
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ü Integrate mindfulness practice into your personal, and professional life.
ü Discuss mindfulness as a practice, a systematic method aimed at cultivating
clarity, presence, insight, and understanding.
ü Utilize formal, and informal mindfulness practices to experientially learn how to
take better care of yourself by exploring, and understanding the interplay of
mind, and body, and teaching clients to do the same.
ü Describe the latest neuroscience, and cognitive mechanisms of mindfulness.
ü Teach clients the fundamentals of mindfulness, and meditation practice.
Brain Health Fundamentals
On completing this aspect of The Bulletproof Life you will be able to:
ü Provide a simple and accurate explanation of brain structure, and function, the
autonomic nervous system, and how psychological processes interact with the
nervous, immune, and endocrine systems of the human body.
ü Explain the key brain neurotransmitters and know the symptoms/signs relating
to their relative deficiency/excess.
ü Develop a plan for clients that enable them to optimize the functioning of their
brain using supplements, Brain Octane, nootropics, brain training and lifestyle
change.
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Cognitive Performance
On completing this aspect of The Bulletproof Life you will be able to:
ü Describe the main brain states (delta, theta, alpha, beta and gamma), and the
characteristics of each.
ü Describe the terms ‘brain entrainment’, ‘binaural beats’, ‘phase synchronous
brainwaves.’
ü Facilitate shifts in consciousness on demand, and access states that enable high
performance.
ü Describe how to build psychological flexibility, and the six core factors that
cultivate it.
ü Recommend tools for developing psychological acceptance, reducing the
believability of negative thoughts, and becoming mindful, all without the need
for meditation.
ü Provide pragmatic insights on the subject of brain-‐based leadership
ü Summarize the Bulletproof approach to enhancing cognitive performance.
ü Guide your clients to resources, apps, and books that will support cognitive
performance.
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2 -‐ HACKING HAPPINESS
This insightful, and pragmatic module will provide you with a good understanding
of the science of happiness, and positive psychology, along with the research-‐based
strategies that can positively impact wellbeing, and performance.
On successful completion of Hacking Happiness you will be able to:
ü Apply key insights from cutting-‐edge research of positive psychology to your
own life, and that of your clients.
ü Critically explore the principles, and underlying research of the science of
happiness, and positive psychology.
ü Identify key psychological, social, and biological factors in happiness.
ü Analyse core concepts including ‘mindfulness’, ‘empathy and human connection’
’character strengths and virtues’, ‘forgiveness’, ‘happiness and wellbeing’, ‘peak
experience and flow’, ‘learned optimism’, ‘resilience’, ‘self-‐compassion and
kindness’ and ‘gratitude’, and the potential benefits of implementing them in
daily life.
ü Evaluate current means of assessing happiness, and human flourishing.
ü Understand and apply the PERMA Theory of Psychological Wellbeing (the roles
of: Positivity, Engagement, Relationships, Meaning, and Achievement).
ü Determine your own signature strengths, and evaluate the effects of consciously
acknowledging, and utilising them in everyday life.
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ü Critically examine the role of positive emotions in resilience, health, and
wellbeing.
ü Apply and discuss evidence-‐based positive psychology interventions to your role
as a Bulletproof Coach.
3 -‐ THE PSYCHOLOGY OF SUCCESS
This illuminating module will provide an in-‐depth understanding of the strategies,
and tools used by the world’s most successful people to achieve their goals, and
positively impact their performance. These strategies are practical, backed by
research, and based on decades of real-‐world experience.
On successful completion of The Psychology of Success you will be able to:
ü Apply key success principles and insights from psychology, business, emotional
intelligence training, and high performance to your own life, and that of your
coaching clients.
ü Critically explore the principles and underlying research of the science of
psychology, motivation, willpower, and goal achievement.
ü Analyse core concepts including ‘vocation’, ‘focus’, ‘mindset’, ‘vision’, values’,
‘self-‐discipline’, ’self-‐efficacy’, ‘active surrender’, ‘psychological flexibility’,
‘talent, ‘emotional intelligence’, ‘social intelligence’, ‘beliefs, ‘self-‐confidence’,
‘resilience’, ‘mental toughness’ and ‘humility’, and the potential benefits of
cultivating them in daily life.
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ü Identify the main barriers, and limits to your own success and that of your
clients.
ü Explain what beliefs are, how beliefs shape our perceptions, physiology and
behaviour, and how to hack your / your clients belief systems.
ü Critically examine the role of time management, and productivity tools, and
theories.
ü Apply, and discuss evidence-‐based success-‐focused interventions to your role as
a Bulletproof Coach.
4 -‐ THE BULLETPROOF HIGH PERFORMANCE ROADMAP
Everything that you have learned so far has been summarized, and organized into
the Bulletproof High Performance Roadmap.
On completing this aspect of training you will be able to:
ü Provide a detailed overview of the Bulletproof High Performance Map
ü Explain to clients how to optimize the physical aspects of the High Performance
Map: Energy, Food, Activity, Sleep, Supplements.
ü Explain to clients how to optimize the emotional aspects of the High
Performance Map: Resilience, Stress, Coherence, Emotional Intelligence,
Connection.
ü Explain to clients how to optimize the mental aspects of the High Performance
Map: Attention, Perception, Mindset, Values, Motivation.
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ü Explain to clients how to optimize the spiritual aspects of the High Performance
Map: Creativity, Mediation, Inquiry, Contemplation, Letting Go.
ü Know how to utilize the roadmap to guide you and your clients to thrive, and
flourish.
SECTION TWO: BULLETPROOF COACHING
By the time you reach this part of the course you will have an in-‐depth
understanding of how to maximize potential, enhance energy, and help people
perform better and create success. Building on the coaching skills taught in the two-‐
day workshop, and the Live Coaching Skills Training sessions, you are now going to
start mastering the simple, and intuitive Bulletproof coaching process.
Upon completion of this section you will:
ü Know about the evidence-‐base for coaching.
ü Have a good understanding of the flow, and structure of a Bulletproof coaching
session.
ü Know the core attributes of an ‘effective’ Bulletproof coach.
ü Know how to access a state of presence, and engagement, and from that state
facilitate your coaching session.
ü Know how to help your client’s access goals from the head, and heart.
ü Brainstorm options with your clients for effective action steps.
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ü Help clients identify, and access the inner and outer resources available to them.
ü Identify the barriers to change, and potential obstacles to success.
ü Have a good understanding of how to illuminate the client’s unconscious
narratives/stories/beliefs.
ü Know how to help your clients update their beliefs, and free themselves from
self-‐limiting narratives.
ü Know how to ask questions that penetrate to the truth, and shift consciousness.
ü Use reframing, metaphor, analogy, acknowledging, appreciation, articulating
what is happening, interpretation, and brainstorming in a respectful manner that
deepens the client’s awareness.
ü Appropriately utilize bottom-‐lining, interrupting, and refocusing for the sake of
client’s goals and agenda.
ü Be familiar with the Bulletproof forms, coaching agreements and checklists.
ü Know and agree to the Bulletproof code of ethics, agreements, and standards of
practice.
ü Be clear on what to do if your client needs therapy.
ü Define boundaries around coaching work, and therapeutic work.
ü Be aware of the legal risks involved within the coaching process, and be clear
about how to proactively minimise them.
ü Confidently assess whether the needs of a potential client match your services,
and skills as a coach.
ü Understand the importance of specifying, and summarizing action steps with
clients.
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ü Be able to create personalised plans with goals that are attainable, measurable,
specific, and have target dates.
ü Know the top Bulletproof strategies for sustainable behavioral change.
SECTION THREE – COACHING PRACTICE
On page 13, I mentioned that on the first, and third Wednesday of each month we
will have a Live Coach Training Session via teleconferencing. During these
sessions you will be taught, and get to practise in small groups, the core Bulletproof
Coaching Skills.
In this section of the training we step things up a notch, with twice-‐weekly coaching
practice training session that you call into. They will take place on Mondays, and
Wednesdays at 18.00 GMT and last for one hour. In addition to this, you will be
paired up with a ‘coaching buddy’ with whom you will practice your coaching skills.
The purpose of these coaching practice sessions is to prepare you to coach. You will
need to attend a minimum of 8 sessions, and have a minimum of 8 ‘buddy coaching’
sessions in order to become certified.
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SECTION FOUR – TRANSFORMING PASSION INTO PROFIT
We are committed to supporting you in getting clear on how to create a thriving
coaching practice, and/or integrate your coaching skills into your current work.
Upon completion of this section you will:
ü Be able to describe the five key building blocks of every successful coaching
business.
ü Have clarity about your target market, and their needs.
ü Be clear about what value you offer, and what to charge.
ü Know effective strategies for maximising your value.
ü Have created a one-‐page business plan.
ü Have an understanding of proven marketing strategies, including networking,
direct contact, and follow-‐up, public speaking, writing, and publicity,
promotional events, and advertising.
ü Be able to describe what you do, and explain it in ways that engage others.
ü Know how to leverage other people, and relationships to generate clients for
you.
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SECTION FIVE – CERTIFICATION OVERVIEW
This is the final part of the training program. In this section we will be clarifying the
certification process, and exploring how to maintain personal, and professional
excellence as a Bulletproof Coach.
THE CERTIFICATION PROCESS
We are in the home stretch.
To become a Bulletproof Coach, you will need to complete the two levels of the
Certification Process.
Level One. Certificate of Completion
A Certificate of Completion is awarded once you have:
ü Attended the two-‐day workshop.
ü Completed assessments for weeks 1 – 23.
ü Achieved a pass mark of >70% in the week 24 exam.
ü Attended at least 6 of the live teleconferences.
ü Attended at least 8 of the coaching practice sessions.
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ü Had a minimum of 8 sessions with your coaching buddy.
ü Completed the 8 week mindfulness training program
Level Two. The Assessment Process
Now its time to put everything you have learned into practice, get more experience,
and demonstrate your competency. The Assessment Process involves:
ü Coaching five different clients (gratis), and providing each, with 8, once-‐weekly
coaching sessions.
ü Submitting a log, providing evidence of a minimum of 40 hours of coaching
clients.
ü Submitting, a 30-‐minute MP3 recording of a client session demonstrating your
competency in coaching.
ü Submitting a statement of competence, whereby you describe how you intend to
incorporate your new skills into your professional work, the competencies that
enable you to do this, and areas of work you are qualified for.
ü Providing evidence of professional indemnity insurance. We can make
recommendations as to where you can purchase this.
ü Submitting a signed copy of Bulletproof code of ethics.
Once you have completed the Certification Process, congratulations are in order –
you are now a Bulletproof Coach!
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INVESTMENT
Your investment includes:
ü The complete Bulletproof Coach Training program.
ü Over 150 hours of training.
ü 2-‐Day Workshop at the Westin Hotel in Pasadena – September 21/22, 2016.
ü 35 Week Virtual Training Program.
ü 8 Week Mindfulness Training Program
ü Exclusive Live Webinars with Dave Asprey & Mark Atkinson
ü A comprehensive certification process.
ü Discount on selected Bulletproof Products
ü All course materials.
ü A complete coaching tool kit of forms, exercises and promotional materials.
ü Eligibility to become an Associate Member of the Association for Coaching.
Your investment is $3,997 USD or $997 USD, plus five monthly payments of $700.
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Continuing Professional Development (CPD)
Continuing Professional Development (CPD), is an ongoing learning process for
coaches, which enables you to deliver high quality coaching whilst also expanding
your knowledge base, and fulfilling your own potential.
In order to retain your status as a Bulletproof Coach, you will be required to achieve
a minimum of 30 Continuing Professional Development (CPD) credits each year.
Within the credit minimum of 30 total credits, 15 credits must be “external,” and the
remaining 15 must be “personal.”
External Activities
These include: being mentored (max. of 5 credits), attending workshops/courses
relating to human potential development or coaching (max. of 10 credits), attending
the Bulletproof biohacking conference (10 credits).
Personal activities
This includes reading, and submitting a summary of at least ten of the Bulletproof
Coaching ‘prescribed’ books (max. of 10 credits), and at least 50 hours of a personal
development practice, such as meditation, neurobiofeedback, or heart rate
variability training (max. of 5 credits).
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You will be required to keep a CPD diary, which will record all CPD events and
practices. The CPD year runs from the day that you are certified. You must commit
to continual growth to retain your annually renewable status as a Bulletproof Coach.
You will be offered the opportunity to renew, and required to provide evidence to
support your ongoing status every 12 months. In the event that renewal does not
happen for any reason, you will not be authorized to claim or state that you are a
Certified Bulletproof Coach.
Coaching Supervision
This service allows you to reflect on your work with a senior Bulletproof coach, and
to receive support, and guidance as needed. Regular sessions are conducted
between the coach, and their supervisor. This provides, an opportunity to review
his/her coaching activities, and reflect upon any issues that emerge. This may
involve discussion of particular cases. As a minimum guideline this CPD programme
recommends a one-‐hour supervisory session for every ten of your coaching hours (if
you are inexperienced), or a one-‐hour supervisory session for every twenty hours (if
you are experienced). Each session costs $150 USD.
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Frequently Asked Questions
How Do I Apply & Pay?
Go to www.bulletproofexec.com/coach-‐training
How do I arrange accommodation for the Bulletproof Coach Training
workshop?
The workshop will be taking place at the Westin Hotel, Pasadena, 191 N Los Robles
Ave, Pasadena, CA 91101, United States. Once you have registered for the training
we will provide you with a link for discounted rooms. Please note these are on a
first-‐come, first-‐served basis.
Course Withdrawal, Cancellations & Refunds
If you withdraw from our training, the following policy will decide the level of
recompensation due to you. Please note repayment amounts are entirely dependent
upon the notice period prior to the commencement date of your training. The
training commences with the two-‐day workshop.
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• 31+ days before the start of the training – a full refund (minus a $250 non-‐
refundable registration fee and any financial transaction costs eg Paypal, card or
bank transfer fees) will be provided.
• 15-‐30 days – a 50% refund (minus any financial transaction costs eg Paypal, card
or bank transfer fees) will be provided.
• 14 days or less – no refund provided.
What coaching body are you affiliated with?
We are members of The Association for Coaching -‐
www.associationforcoaching.com. Launched in July 2002, the Association for
Coaching's vision is "to be the leading membership association for professional
coaches, and organisations involved in coaching, or related training to enable
individuals, and businesses to develop, expand, and achieve their goals". Once you
have completed your training, and become certified you will be able to join as an
affiliate member.
How many hours per week will I need to commit to the training program?
It will vary but on average you will need to set aside 4 to 6 hours per week.
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Who will deliver the training program?
The training is delivered by myself Mark Atkinson, and our Senior Coach Trainer,
Rod Francis. Dave Asprey will be leading the afternoon session on day two of the
New York workshop and also be participating in regular live webinars with myself.
How long do I have to certify?
You have six months to complete the requirements for certification. You must
complete the certification process by December 18th 2017.
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REFERENCES
1. 2012 ICF Global Coaching Study. http://coachfederation.org
2. The integration of mindfulness training and health coaching: an exploratory
Study; Gordon B. Spence*, Michael J. Cavanagh, and Anthony M. Grant Coaching
Psychology Unit, School of Psychology, University of Sydney, Australia Coaching:
An International Journal of Theory, Research and Practice Vol. 1, No. 2, September
2008, 144-‐162
3. Newnham-‐Kanas, C., Gorczynski, P., Morrow, D. & Irwin, J. (2009). Annotated
Bibliography of Life Coaching and Health Research. International Journal of
Evidence Based Coaching and Mentoring, 7(1), 39 -‐ 103.
4. Frates. E. (2009): Coaching in Healthcare Research Report Harvard Medical
School Coaching in Leadership & Medicine conference
5. Palmer, S. (2003): Health coaching to facilitate the promotion of healthy
behavior; International Journal of Health Promotion & Education, Vol 41, No 3; p
91-‐93
6. Drake, D. B. (2009). Evidence Is a Verb: A Relational Approach to Knowledge and
Mastery in Coaching. International Journal of Evidence Based Coaching and
Mentoring, 7(1), 1 -‐ 12.
7. Grant, A. M., Curtayne, L., & Burton, G. (2009). Executive coaching enhances goal
attainment, resilience and workplace well-‐being: a randomised controlled study.
The Journal of Positive Psychology: Dedicated to furthering research and
promoting good practice, 4(5), 396 -‐ 407.
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8. Moen, F. & Skaalvik, E.(2009). The Effect from Executive Coaching on
Performance Psychology. International Journal of Evidence Based Coaching and
Mentoring, 7 (2), 31-‐ 49.
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VIRTUAL TRAINING SCHEDULE – PASADENA 2016 Week 1 Oct 3 - 9 Introduction to the BP Coach Training Program
Week 2 Oct 10 - 16 Logical & Critical Thinking Skills
Mon Oct 10 Coaching Skills Training – 5pm PST
Week 3 Oct 17 - 23 The Bulletproof Life
Week 4 Oct 24 – 30 The Bulletproof Life
Mon Oct 24 Coaching Skills Training – 5pm PST
Week 5 Oct 31 – Nov 6 The Bulletproof Life
Week 6 Nov 7 - 13 The Bulletproof Diet
Week 7 Nov 14 - 20 Physical Activity
Mon Nov 14 Coaching Skills Training – 5pm PST
Week 8 Nov 21 - 27 Supplements
Week 9 Nov 28 – Dec 4 Sleep
Mon Nov 28 Coaching Skills Training – 5pm PST
Week 10 Dec 5 - 11 Energy
Week 11 Dec 12 - 18 Stress & Resilience
Mon Dec 12 Coaching Skills Training – 5pm PST
Dec 19 – Jan 1 STUDY BREAK
Week 12 Jan 2 – 8 2017 Cardiac Coherence Training
Week 13 Jan 9 - 15 Mindfulness & Attention Training
Mon Jan 9 Coaching Skills Training – 5pm PST
Wed Jan 11 Mindfulness Training 1 – 8am PST
Week 14 Jan 16 - 22 Fundamentals of Brain Health
Wed Jan 18 Mindfulness Training 2 – 8am PST
Week 15 Jan 23 - 29 Cognitive Performance
Mon Jan 23 Coaching Skills Training – 5pm PST
Wed Jan 25 Mindfulness Training 3 – 8am PST
Week 16 Jan 30 – Feb 5 Hacking Happiness
Wed Feb 1 Mindfulness Training 4 – 8am PST
Week 17 Feb 6 – 12 Hacking Happiness
Wed Feb 8 Mindfulness Training 5 – 8am PST
Week 18 Feb 13 - 19 Hacking Happiness
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Mon Feb 13 Coaching Skills Training – 5pm PST
Wed Feb 15 Mindfulness Training 6 – 8am PST
Week 19 Feb 20 - 26 Hacking Happiness
Wed Feb 22 Mindfulness Training 7 – 8am PST
Week 20 Feb 27 – March 5 Psychology of Success
Mon Feb 27 Coaching Skills Training – 5pm PST
Wed March 1 Mindfulness Training 8 – 8am PST
Week 21 March 6 - 12 Psychology of Success
Week 22 March 13 - 19 Psychology of Success
Mon March 13 Coaching Skills Training – 5pm PST
Week 23 March 20 – 26 Psychology of Success
Week 24 March 27 – April 2 Bulletproof High Performance Roadmap
Mon March 27 Coaching Skills Training – 5pm PST
Week 25 April 3 - 9 Bulletproof Coaching In Action
Tues April 4 Coaching Practice: 12pm PST
Thurs April 6 Coaching Practice: 5pm PST
Week 26 Sept 10 - 16 Bulletproof Coaching In Action
Tues April 11 Coaching Practice: 12pm PST
Thurs April 13 Coaching Practice: 5pm PST
Week 27 Tues April 18 Coaching Practice: 12pm PST
Thurs April 20 Coaching Practice: 5pm PST
Week 28 Tues April 25 Coaching Practice: 12pm PST
Thurs April 27 Coaching Practice: 5pm PST
Week 29 Tues May 2 Coaching Practice: 12pm PST
Thurs May 4 Coaching Practice: 5pm PST
Week 30 Tues May 9 Coaching Practice: 12pm PST
Thurs May 11 Coaching Practice: 5pm PST
Week 31 Tues May 16 Coaching Practice: 12pm PST
Thurs May 18 Coaching Practice: 5pm PST
Week 32 Tues May 23 Coaching Practice: 12pm PST
Thurs May 25 Coaching Practice: 5pm PST
Weeks 33/34 May 29 – June 11 Transforming Passion into Profit
Thurs June 8 Live Q&A 5pm PST
Week 35 June 12 - 18 Course Review & Certification Overview
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Thurs June 15 Live Q&A 5pm PST
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