contextual advertising minneapolis marketing authority

Get Proven Results On Building Your Business With Contextual AdvertisingMay 20, 2014

Agenda

MIMA Meetup BackgroundIntroductionsLatest NewsSpeaker – Jeff HendrixDiscussion

MIMA Meetup - Areas of Expertise

Internet Marketing

SEO Paid Search

Media Buying

Conversion OptimizationData

Analysis / Analytics

Local Search

Email Marketing

Mobile Advertising

Social Media

MIMA Meetup - Areas of Expertise

Traffic x Conversion Optimization = SalesEarned

Paid

Owned Testing

Design

Analytics

Usability

Break It Down…What It’s About…

MIMA Meetup - Organizers

Robert Flournoy– Started with Email Marketing

– Built a Boston based Internet Consulting Agency• From $180k to $2 Million in 2 Years• Managed $35 Million in Client Revenues

– 6 Years Ran Own Internet Business• Operate Several Ecommerce & Content Websites• Small Consulting Practice for Select Clients

– VP eCommerce - Inc. 5000 & MN Fast 50 • 2013 60% Growth Year Over Year

I started this group to share and learn with others

MISMA Meetup - Organizers

Jeff Kemnitz

– New Co-Organizer

– Head of Marketing - Inc. 5000 & MN Fast 50 • Grew from $1M to $6M over 4 years• Worked for Robb

– Agency Director• Websites, SEO, PPC• Shopify certified development experts

Introductions

30 Seconds – Introduce Yourself –Name & What You Currently Do?

–Why Interested?

– Internet Marketing Experience

– Current Marketing Issues/Questions

Introductions

Want to Present or Know Someone Who Might?

Latest News

Google Shopping Forced Update– Forced update for all Product Listing Ads (PLAs)

advertisers by August 2014– New features:

• Browse your inventory directly in AdWords• Product-level performance reporting• New benchmarking data• Multiple ad groups with priority settings

Latest News

Twitter Website Cards– New Twitter creative unit can be used in tweets to

your followers or as paid ad unit– Image, Title and CTA– Beta advertisers showed 80-90% decrease in CPC

Latest News

Expert Authors for SEO– Matt Cutts answers “Will backlinks lose their

importance in ranking?” in May 5 video– Quality ranking factor is authorship– Recommend Googling “how to add rel=author to”

your content management system

Latest News

Any Additional News?

Speaker

Jeff Hendrix– Original member of MIMA– Doesn’t believe in Powerpoint– Contextual Advertising– Increasing Customer Lifetime Value (CLV)

If you understand your CLV, then your paid media calculation changes

Speaker

Jeff Hendrix– Resources:

• http://edition.cnn.com/2014/05/20/showbiz/shield-actor-michael-jace-homicide-charge/index.html

• http://www.yahoo.com• http://www.perfectaudience.com• http://upsellit.com

Discussion

Questions?

Resources

Google Shopping Forced Updatehttp://adwords.blogspot.com/2014/04/whats-next-for-shopping-campaigns-and-retailers.htmlhttp://searchengineland.com/starting-shopping-campaign-adwords-forget-know-keywords-191042

Twitter Website Cardshttps://blog.twitter.com/2014/increase-traffic-and-conversions-with-the-new-website-cardhttp://alivewired.com/how-to-use-twitter-website-cards

Expert Authors for SEOhttps://yoast.com/wordpress-rel-author-rel-mehttp://www.practicalecommerce.com/articles/67689-SEO-Leverage-Expert-Authors-for-Ecommerce

Speaker – Jeff Hendrixhttp://edition.cnn.com/2014/05/20/showbiz/shield-actor-michael-jace-homicide-charge/index.htmlhttp://www.yahoo.comhttp://www.perfectaudience.comhttp://www.upsellit.com