contrack — proposal ux strategy deck

CONTRACK UX TEST Charlie Weston

The Ask • Contrack International Website

•  How can we update the overall site layout for the 21st Century?

•  Can the content flow be rearranged to present users

with a more “needs based” hierarchal system?

Current State // Content Flow

Current State // Site Layout

Current State Red Flags •  Valuable content (e.g. “Projects”) is buried in the global navigation.

•  Horizontal drop-down navigation is not user friendly.

•  Current state is not mobile or tablet optimized.

•  No option to search by industry, location, date, or other filter when viewing projects.

Current State Red Flags •  Site layout on specific pages (e.g. “Contact”) present information in

blocks of text making it challenging to quickly pull information.

•  Additional category specific content needs to be created.

•  Content being displayed does not take full advantage of the CMS.

•  Current state should feature a more “needs based” flow for users.

Future State // Content Flow

Future State // Site Layout

Marketing