‘control costs‘ campaign partner readiness

‘Control Costs‘ Campaign

Partner Readiness

Campaign OverviewWhat is ‘Control Costs’ Campaign?

A campaign that communicates the value proposition of Enterprise Solutions from Microsoft to Control Costs

Target Audience

Network support and managed services

CEOs, CFOs,CIOs (IT Pros & ITDMs)

Creative Approach :CFOs Business Dilemma - How can an investment in

IT in this time SAVE MONEY?

Target SegmentEnterprise,

Upper Mid Market

Target Audience

Network support and managed services

Partners

Ten Enterprise Solutions from Microsoft to Control Costs

Partner Benefits & Commitments

Partner Benefits• Campaign Readiness

• EDMs• MSPP Newsletters

• Partner Events• Marketing Collaterals

• Pitch cards• EDMs (Solution)

• Tele-calling Scripts• Brochures

• Customer Ready Deck• Lead Generation

• Print Advertising• TV• PR

• Digital/Online Advertising• BTL (3rd Party Events)

• Online Presence (Leads)• Customer–Partner interaction through

‘Locate a partner’ Application)

Partner Commitments

• PSP Sign Off for this campaign

• Single Point of Contact for this campaign

• 5 Qualified Leads/month/Solution

• Regular Leads status update- 48 hrs SLA

• Regular Reporting

LEAD GENERATION THROUGH MARKETING EFFORTS

PR coverage - Top Stories

Campaign Website (www.controlcosts.com)

Print Ads• Business Today• CIO• India Today• Economic Times• Outlook Business• Outlook• CFO Asia• CTO Forum• HBR• Economist• Dataquest• Northern Business

Review

Digital Advertising• BusinessWorld.in• Business Today• CIO• CXOToday• LiveMint• Economic Times• Linkedin• BBC• Outlook Business• Outlook Online• CFO Asia• Google• Bloomberg• Web 18 (Money Control)

TVC

MARKETING COLLATERALS

Pitch card-Partner Readiness

CIO BrochureFront

Back

CFO Tool Kit

ONLINE PRESENCE (LEADS)

Leads generated through Locate a Partner ApplicationHOW DOES IT WORK?

• Customer Selects competency• Selects Partner• Submits request• Customer fills in contact details in a Preformatted Outlook mail template (To- Partner email id, CC – controlcp@microsoft.com)

Thank You

• Need more information & help email : ctrlcp@microsoft.com